This research was conducted to determine the effect of e-commerce, entrepreneurial knowledge through self-efficacy on the interest in entrepreneurship of students majoring in Online Business and Marketing at SMKN 1 Jombang. The sample in this study were 106 students. The results of this study explain that partially 1) There is an influence of e-commerce on interest in entrepreneurship, 2) There is a positive influence of entrepreneurial knowledge on interest in entrepreneurship, 3) There is a positive effect of self-efficacy on interest in entrepreneurship, 4) There is a positive influence of e-commerce on self efficacy, 5) There is a positive influence of entrepreneurial knowledge on self-efficacy, 6) There is a positive effect of e-commerce through self-efficacy as a moderating variable on interest in entrepreneurship, 7) There is a positive influence on entrepreneurial knowledge through self-efficacy as a moderating variable on interest in entrepreneurship
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