99 Cent's Aesthetics of Photography in PrePraxis, Discourse, and Post Praxis

MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi

Andreas Gursky's 99 Cent photography has a depth of meaning, unlike other photography works in general. The purpose of this study is to explore the aesthetic value of 99 Cent's photographic works in the context of pre-praxis, discourse, and post-discourse. The research method used is descriptive qualitative. The results of the discussion show that in the context of pre praxis the work is interpreted in theoretical terms. In the context of discourse, works are then assessed and interpreted according to the observer's capacity. In the post-praxis context, works change in nature, which was originally just a work of art, to become an asset or commodity in various media. The conclusion is that technological advances can change the value and form of works of art into various functions and purposes that are commercial or non-commercial