JURNAL LENTERA BISNIS
Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023

KEPUTUSAN PEMBELIAN ONLINE KOPI NUANSA GEMBIRA

Lely Afiati (Universitas Widya Husada Semarang)

Article Info

Publish Date
11 Sep 2023

Abstract

This study aims to determine the influence of information quality, trust, and convenience on online purchasing decisions on the purchase of Nuansa Gembira coffee in Semarang City. Data by distributing questionnaires using Google Forms with as many as 80 respondents with Convenience sampling techniques. Data analysis using SPSS version 25. The results showed that the quality of information and trust had a positive and significant effect on online purchasing decisions. In contrast, convenience had a positive but insignificant effect on online purchase decisions. Keywords: Online Purchase Decision, Quality of Information, Trust, Convenience

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Journal Info
JURNAL LENTERA BISNIS
Website

Abbrev

jrlab

Publisher

Politeknik LP3I Jakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. ...