Analysis of Community Readiness for the Mandalika Special Economic Zone: Using the Sapta Pesona Standard

Muhammad Azizurrohman (Department of Tourism, Sekolah Tinggi Pariwisata Mataram, West Nusa Tenggara)
Gunawan Bata Ilyas (STIE AMKOP Makasar, South Sulawesi)
Yanti Mayasari Ginting (Department of Management, Institut Bisnis dan Teknologi Pelita, Riau)
Sudiyanti Sudiyanti (Department of Accounting, Universitas Nahdlatul Ulama Kalimantan Timur)
Yulia Nur Hasanah (Department of Business Administration, Universitas Telkom)

Journal of Economics Research and Social Sciences
Vol 7, No 2: August 2023

The Mandalika Special Economic Zone is one of the locations selected as a priority destination by the Government of Indonesia. Therefore, this opportunity must be utilized by the surrounding community in order to get the maximum benefit. This study aims to assess the readiness of the community in carrying out tourism-based development. Identify readiness both as a host and as a tourism business actor based on the Sapta Pesona standard. Based on the results of the analysis, it is known that the people around the Mandalika Special Economic Zone are quite ready to take advantage of tourism activities. However, the standard of safety and serenity is still not as expected. Thus, there is still a need for improvement in terms of security and additional green open space to add to the coolness of the Mandalika area.