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All Journal Jurnal EMT KITA SEIKO : Journal of Management & Business Jurnal Equity Journal of Enterprise and Development (JED) Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis International Journal Software Engineering and Computer Science (IJSECS) BISMA (Bisnis dan Manajemen) Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Manis : Jurnal Manajemen dan Bisnis International Journal of Information System and Innovation Management
Ginting, Yanti Mayasari
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Product Demand Forecast Analysis Using Predictive Models and Time Series Forecasting Algorithms on the Temu Marketplace Platform Trisolvena, Muhammad Nana; Masruroh, Marwah; Ginting, Yanti Mayasari
International Journal Software Engineering and Computer Science (IJSECS) Vol. 4 No. 2 (2024): AUGUST 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v4i2.2774

Abstract

In the rapidly evolving digital era, the ability to accurately forecast product demand is crucial for marketplace platforms like Temu. Demand uncertainty can lead to issues such as overstock or stockout, both of which negatively impact financial performance and customer satisfaction. This study evaluates the use of predictive models and time series forecasting algorithms to forecast product demand on the Temu platform and identifies the latest trends in 2024. Daily sales data were analyzed using various algorithms, including ARIMA, SARIMA, Facebook's Prophet, and LSTM. The analysis results indicate that the Prophet model and SARIMA algorithm provide more accurate predictions compared to ARIMA and LSTM. The proper implementation of predictive models is expected to enhance operational efficiency and support better strategic decision-making for Temu. By adopting the most suitable forecasting models, Temu can optimize inventory management, reduce costs, and improve responsiveness to market changes
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA, DAN BUDAYA ORGANISASI TERHADAP KEPUASAAN KERJA DAN KINERJA GURU APARATUR SIPIL NEGARA SMA NEGERI SEKECAMATAN RUPAT DAN KECAMATAN RUPAT UTARA KABUPATEN BENGKALIS Ginting, Yanti Mayasari; Fitria, Fitria; Chandra, Teddy
Manis: Jurnal Manajemen dan Bisnis Vol 7 No 2 (2024): Vol 7 No 2 (2024): MANIS: Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.7.2.84-102

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Gaya Kepemimpinan, motivasi kerja, dan Budaya organisasi terhadap Kepuasan Kerja dan kinerja guru Aparatur Sipil Negara di SMA Negeri se kecamatan Rupat dan kecamatan Rupat Utara kabupaten Bengkalis. Penelitian ini merupakan penelitian kuantitatif dengan mendistribusikan kuesioner pada responden. Populasi dalam penelitian ini adalah seluruh guru Aparatur Sipil Negara SMA Negeri sekecamatan Rupat dan kecamatan Rupat Utara. Teknik pemilihan sampel mengunakan metode teknik sampling. Teknik sampling yang digunakan dalam penelitian adalah teknik sampling jenuh. Dimana populasi dan Sampel dalam penelitian ini berjumlah 42 responden. Teknik analisa data mengunakan structural equation modelling (SEM) dengan mengunakan aplikasi smart PLS. Hasil penelitian ini menunjukan bahwa gaya kepemimpinan, motivasi kerja dan budaya organisasi berpengaruh positif dan tidak signifikan terhadap kepuasan kerja. Adapun gaya kepemimpinan dan kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja guru. Motivasi kerja berpengaruh positif dan tidak signifikan terhadap kinerja guru dan budaya organisasi tidak berpengaruh dan tidak signifikan terhadap kinerja guru.
Pendapatan Perempuan Terhadap Kemiskinan dan Ketimpangan: Bukti Data Panel dari Provinsi Bali Susilo, Edi; Ginting, Yanti Mayasari; La Basri
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2435

Abstract

This research aims to analyze the influence of women's income on poverty levels and income inequality in the province of Bali. Using panel data from 9 city districts during the 2011-2022 period, the analytical model applied to test the functional relationship between variables is panel regression with a fixed effect approach. The research results reveal that women's income cannot significantly reduce poverty levels, but can improve income distribution in society. These findings have implications that efforts to reduce levels of inequality and poverty in the province can create an economic empowerment program that is oriented towards increasing women's income.
Synergizing digitalization and sustainability in tourism: Impacts, implications, and pathways Ilyas, Gunawan Bata; Liestiandre, Hanugerah Kristiono; Ginting, Yanti Mayasari; Aysah, Siti; Prasetyo, Nanoe Rolin
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v5iSpecial-Issue-2.8162

Abstract

Purpose — This research article examines the intricate interplay between digitalization and sustainability in the context of the tourism industry. The purpose of this study is to explore how the integration of digital technologies can enhance sustainable practices within the tourism sector while also identifying potential challenges. Method — The research methodology involves a combination of literature review, case studies, surveys, and interviews to provide a comprehensive analysis of the subject.Result — The research findings highlight the transformative impact of digitalization on the tourism experience. Online platforms and mobile applications have revolutionized travel planning and personalized itineraries, while also fostering a growing awareness of sustainability among tourists. Through case studies, successful instances of the harmonious convergence of digitalization and sustainability are presented, showcasing innovative approaches to destination management, energy efficiency, and community engagement.Contribution — The research informs stakeholders, offering a roadmap for responsible, tech-enhanced tourism. It emphasizes balanced personalization, cultural preservation, stakeholder collaboration, digital literacy, and equitable access to digital tourism benefits.
Membangun Ekuitas Merek yang Kuat: Mengeksplorasi Interaksi antara Persepsi Merek dan Kepuasan Nasabah Bank Syariah Indonesia Hasibuan, Reza Rahmadi; Suleman, Dede; Ginting, Yanti Mayasari; Permana, Indra Surya; Mutia Pamikatsih
Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Vol. 8 No. 2 (2023): PEKOBIS
Publisher : Program Studi Pendidikan Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pekobis.v8i2.P139-154.33589

Abstract

Tujuan penelitian ini adalah untuk mengetahui hubungan antara citra merek suatu perusahaan dengan tingkat kepuasan yang dialami nasabahnya dari sudut pandang Bank Syariah Indonesia. Diharapkan dengan melakukan penelitian ini, BSI dan lembaga keuangan Islam lainnya akan memperoleh wawasan berharga tentang bagaimana mengembangkan cara yang efektif untuk membangun ekuitas merek yang stabil melalui kontak yang menguntungkan dan konsisten dengan pelanggan mereka. Dalam penelitian khusus ini total partisipan berjumlah seratus orang dan data dianalisis menggunakan regresi linier berganda. Berdasarkan temuan ini, tidak ada hubungan yang signifikan secara statistik antara kesadaran akan suatu merek dan kepuasan. Persepsi pelanggan terhadap kualitas produk memiliki pengaruh yang signifikan terhadap seberapa senang mereka dengan pembelian tersebut. Tidak ada korelasi yang dapat didukung oleh bukti statistik antara kepentingan emosional dan tingkat kebahagiaan. Tidak ada hubungan yang signifikan secara statistik antara perasaan pelanggan terhadap suatu merek dan tingkat kepuasan mereka. Proses menjadi diri sendiri sebagai individu mempunyai dampak besar terhadap tingkat kebahagiaan dan kepuasan hidup seseorang.
Covid-19 and the Decline in Investment in West Nusa Tenggara: Indonesia Dewayani, Eka Kadharpa Utama; Ginting, Yanti Mayasari; Azizurrohman, Muhammad; Pramuja, Risky Angga
EQUITY Vol 26 No 1 (2023): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v26i1.5939

Abstract

This research examines the effects of the COVID-19 pandemic on investment in West Nusa Tenggara (NTB), Indonesia. Using a combination of quantitative data from the Republic of Indonesia's Investment Coordinating Board and qualitative data from the Head of the Office of Investment and One Stop Integrated Services, the study investigates investment realization by district and city, sector, and investor's country of origin. The analysis reveals that even prior to the COVID-19 outbreak, investment levels in NTB were declining due to a series of natural disasters, including an earthquake in 2018. The pandemic further exacerbated the decline in investment, with many investors opting to delay their investments in the region. However, some sectors such as mining, tourism, and transportation showed improvements during the period. The findings highlight the challenges faced by West Nusa Tenggara in attracting investment and achieving regional development goals. The study emphasizes the importance of understanding a region's potential and creating favorable investment conditions to stimulate economic growth. Keywords: Covid-19, Investment, NTB
Mengembangkan Potensi Pariwisata Pantai “Jai-Jai Raok” Desa Padang Tanggung Kecamatan Pangean Kabupaten Kuantan Singingi Untuk Perekonomian Masyarakat Setempat Ginting, Yanti Mayasari; Nur, M. Irsyad; Fikri, Khusnul; Ramadhan, Rian Rahmat; Putra, Dimas Mahendra; Daryanes, Febblina; Yuslim, Yuslim; Abunawas, Abunawas
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 4 No 2 (2024): Desember 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/abdimasekodiksosiora.v4i2.4241

Abstract

Desa Padang Tanggung Kecamatan Pangean Kabupaten Kuantan Singingi memiliki potensi wisata yang dapat meningkatkan perekonomian masyarakat, ditambah dengan pariwisata Pantai Jai-Jai Raok ini sudah pernah menjadi tuan rumah dalam festival kebudayaan “Pacu Jalur”, maka dari itu pelaksanaan pengabdian perlu dilakukan untuk mengembangkan pariwisata Pantai Jai-Jai Raok ini serta memperkenalkan wisata ini ke dalam sosial media dalam rangka meingkatkan perekonomian masyarakat setempat dari potensi desa.
Digital Marketing, Motivation, and University Image: Key Drivers Of University Choices Kurniawan, Hendrya; Purwati, Astri Ayu; Ginting, Yanti Mayasari; Abdullah, Siti Intan Nurdiana Wong
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 2 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i2.1153

Abstract

This study aims to analyze the effect of digital marketing, motivation and university image on college interest and college decisions in the Master of Management Study program at Pelita Indonesia Institute of Business and Technology. This research is quantitative research The population in the study were students of the IBT PI Master of Management study program in the 2022/2023 academic year. The population of this study was 296 people, the sampling method used was probability sampling. The sampling technique used is simple random sampling The sample size used in this study was 75 respondents, using the Slovin formula. The results of this study indicate that digital marketing has a significant effect on college interest, motivation has a significant effect on college interest, university image has a significant effect on college interest, Digital marketing has an insignificant effect on college decisions, motivation has a significant effect on college decisions, university image has an insignificant effect on college decisions and college interest has a significant effect on college decisions
Pengaruh Knowledge Management Terhadap Inovasi Dan Daya Saing Berkelanjutan (Sustainable Competitive Advantage) Ginting, Yanti Mayasari; Grace, Kelvin; Chandra, Stefani; Zulhelmi, Zulhelmi; Nainggolan, Raya Desmawanto
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4543

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh knowledge management terhadap inovasi dan daya saing berkelanjutan. Penelitian ini dilakukan pada PT. Jalinan Nusantara Express (JNE) Pekanbaru. Populasi dalam penelitian ini adalah seluruh pegawai PT. Jalinan Nusantara Express (JNE). Ukuran sampel yang digunakan sebanyak 52 responden. Metode penyampelan yang digunakan adalah probability sampling. Penelitian ini menggunakan tektik sensus sampling (sampling jenuh) maka seluruh populasi menjadi sampel dalam penelitian ini. Analisis data menggunakan Smart – PLS. Hasil penelitian mengungkapkan bahwa knowledge management memiliki pengaruh positif dan signifikan terhadap inovasi dan daya saing berkelanjutan pada PT. Jalinan Nusantara Express. Kata Kunci: Knowledge Management, Inovasi, Daya Saing Berkelanjutan
Swipe, watch, buy: the hidden power of enjoyment, urgency, and influencers in live shopping Ilyas, Gunawan Bata; Ilyas, Muh. Fadhel G Bata; Ginting, Yanti Mayasari; Tai, Quach Minh; Irfan, Andi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p217-242

Abstract

This study investigates the key psychological and experiential factors influencing purchase decisions in live shopping environments, focusing on the Indonesian digital marketplace. This study examines how perceived enjoyment, promotional urgency, and influencer marketing affect purchase decisions, both directly and indirectly through consumer trust. It further explores the moderating role of platform experience. Using a quantitative approach with 265 valid responses analysed via Partial Least Squares Structural Equation Modelling (PLS-SEM), the results reveal that all three stimuli significantly influence consumer trust and purchase decisions. Trust is shown to mediate these effects, while platform experience strengthens the impact of the live shopping elements on purchase behaviour. The findings contribute to the growing literature on social commerce and offer practical insights for marketers and platforms seeking to enhance consumer engagement and conversion in live shopping settings. It provides empirical evidence on how perceived enjoyment, urgency-driven promotions, and influencer credibility shape real-time purchase decisions. This study is limited to Indonesia, affecting its broader applicability. Its cross-sectional nature and self-reported data may introduce bias. Future research should explore regional differences, behavioural analytics, and longitudinal studies on evolving consumer behaviours in live shopping.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Abunawas, Abunawas Andi Irfan, Andi Azizurrohman, Muhammad Chandra, Stefani Dede Suleman Edi Susilo Eka Kadharpa Utama Dewayani Febblina Daryanes Fikri, Khusnul Fitria Fitria Grace, Kelvin Hasibuan, Reza Rahmadi Ilyas, Gunawan Bata Ilyas, Muh. Fadhel G Bata Indra Surya Permana Kristiono Liestiandre, Hanugerah Kurniawan, Hendrya La Basri M. Irsyad Nur Marwah Masruroh, Marwah Mutia Pamikatsih Prasetyo, Nanoe Rolin Purwati, Astri Ayu Putra, Dimas Mahendra Ramadhan, Rian Rahmat Raya Desmawanto Nainggolan Risky Angga Pramuja Siti Aysah, Siti Tai, Quach Minh Teddy Chandra Trisolvena, Muhammad Nana Yuslim Yuslim Zulhelmi, Zulhelmi