This study was conducted to determine and analyze the adversity quotient in economic education students with factors that affect the adversity quotient, including achievement motivation, self-efficacy and self-concept. All of these factors can be influenced by a person's self-concept. The approach used, quantitative methods. The population of this study is students of Economic Education, Faculty of Economics and Business, Universitas Negeri Semarang with a total of 437 students. The sampling technique uses non-probablity sampling. The results showed that there is an influence of prestige motivation on adversity quotient, there is an influence of self-efficacy on adversity quotient, there is no influence of self-concept in strengthening the influence of achievement motivation on adversity quotient, there is an influence of self-concept in weakening self-efficacy on adversity quotient. The suggestion for this study is that students must maintain their achievement motivation and self-efficacy and control their self-concept in order to overcome all difficulties and achieve what they aspire to.
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