Comparative Analysis of Profitability Before and After Using E-Commerce (Case Study: PT Mustika Ratu,Tbk)

Gusnafitri (Accounting Study Program, STIE Mahaputra Riau)
Dewi Martha (Management Study Program, STIE Mahaputra Riau)
Rusaidi Thahery (Management Study Program, STIE Mahaputra Riau)
Puspita Rama Nopiana (Accounting Study Program, STIE Galileo Batam)
Wellia Novita (Accounting Study Program, Putra Indonesia University "YPTK" Padang)

International Journal of Scientific Multidisciplinary Research (IJSMR)
Vol. 1 No. 6 (2023): July, 2023

The rapid development of information technology affects changes in people's behavior, especially in shopping, thus encouraging companies to innovate and adapt to technological advances. PT. Mustika Ratu Tbk cooperates with the company e-Commerce marketplace Ralali.com to expand the sales distribution network of Mustika Ratu products and provide ease of the easy and safe buying Online through online channels owned by Ralali.com. This study aims to compare the significance of profitability before and after using e-commerce at PT. Mustika Ratu. This study analyzes financial statements profit including NPM, ROA, ROE. The financial data used are financial statements from 2018-2021 using PT Mustika ratu's financial statements using profitability ratios related to the company's net published on the www.mustika_ratu.co.id website