Gema Wiralodra
Vol. 14 No. 2 (2023): gema wiralodra

The Determinant of Craftsmen Business Performance During Pandemic Period in Lake Toba

Marbun, Diki Febrianto (Unknown)
Ngatno, Ngatno (Unknown)
Wijayanto, Andi (Unknown)

Article Info

Publish Date
31 Jul 2023

Abstract

This study was conducted to examine the effect of entrepreneur orientation on business performance and Innovation. This research was carried out in the Lake Toba area. The sample in this study amounted to 75 ulos craftsmen. The data collection method used a questionnaire. The analytical method used in this study is SEM with Smart PLS 3.3.3. The results of this study indicate that entrepreneur orientation does not have a significant influence on business performance. Innovation can mediate the influence of Entrepreneur Orientation on Business Performance.

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Journal Info
Gema Wiralodra
Website

Abbrev

gemawiralodra

Publisher

Universitas Wiralodra

Subject

Other

Description

Gema Wiralodra adalah jurnal yang dikelola oleh LPPM Universitas Wiralodra. Gema Wiralodra telah ada sejak tahun 2005 dan merupakan jurnal pertama di Universitas Wiralodra. Gema Wiralodra merupakan jurnal berkala ilmiah yang diterbitkan dua kali setahun (bulan April dan bulan Oktober) yang ...