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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Gema Wiralodra
Andi Wijayanto
Universitas Diponegoro, Indonesia
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Social Media And Word Of Mouth Effects On Buying Decision Process On Janji Jiwa Coffee In East Jakarta Nicolas Nicolas; Hari Susanta Nugraha; Andi Wijayanto
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

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Abstract

This research aimed to analyze Consumer behavior of Janji Jiwa coffee which focuses on the buying decision process from consumers, which includes the influence of Instagram promotion and word of mouth on buying decisions, which mediated by purchase intention and brand awareness from Kopi Janji Jiwa in East Jakarta. This Research survey was conducted through Questionnaire on 100 Janji Jiwa customers who have bought the Janji Jiwa coffee at least 4 times in Janji Jiwa outlets in AEON mall Jakarta Garden City and Transera Waterpark at East Jakarta. All the responses are processed with path analysis using Smart - PLS application. The results finding reveal that between Instagram promotion (Advertising) and word of mouth, Purchase Intention and Brand Awareness, and Buying decision, each of these variables has an effect on each other. But there are no influence between word of mouth on purchase intention. In Addition, Purchase intention and brand awareness are proven to mediate and strengthen the relationship between Instagram promotion and word of mouth towards buying decision. Also, Brand Awareness is proven to mediate and strenghten the relationship between word of mouth towards purchase intention
The Determinant of Craftsmen Business Performance During Pandemic Period in Lake Toba Diki Febrianto Marbun; Ngatno Ngatno; Andi Wijayanto
Gema Wiralodra Vol. 14 No. 2 (2023): gema wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i2.561

Abstract

This study was conducted to examine the effect of entrepreneur orientation on business performance and Innovation. This research was carried out in the Lake Toba area. The sample in this study amounted to 75 ulos craftsmen. The data collection method used a questionnaire. The analytical method used in this study is SEM with Smart PLS 3.3.3. The results of this study indicate that entrepreneur orientation does not have a significant influence on business performance. Innovation can mediate the influence of Entrepreneur Orientation on Business Performance.
Co-Authors Diki Febrianto Marbun Hari Susanta Nugraha Ngatno Ngatno Nicolas Nicolas