IQTISHODUNA
IQTISHODUNA (VOL 10, NO 2.

ANALISIS PENGARUH PUBLIC RELATION TERHADAP CUSTOMER LOYALTY YANG DIMODERASI OLEH BRAND IMAGE PADA SMARTPHONE ”X”

Suhaily, Lily (Unknown)
Elias, Elias (Unknown)

Article Info

Publish Date
04 Aug 2016

Abstract

Development of technology today is higly increased, especially communication tecnology. Basedon this fenomenon, many companies have opportunity to build-up smartphone. This conditions will increasedcompetition between the company. To win the competitions, company must promote their smartphone byusing public relation. According that conditions, this research evaluate the influence of public relation tocustomer loyalty which moderated by brand image. 160 questionnares were distributed to on 26 Mei 2014untill 1 July 2014by using random sampling.The result shows that public relation influences customer loyaltywhich moderated by brand image

Copyrights © 2014




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
252.619 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
IQTISHODUNA
Website

Abbrev

ekonomi

Publisher

Universitas Islam Negeri Maulana Malik Ibrahim Malang

Subject

Economics, Econometrics & Finance

Description

IQTISHODUNA Jurnal Ekonomi dan Bisnis Islam merupakan jurnal yang fokus terhadap kajian-kajian yang berkaitan dengan bidang Ekonomi dan Manajemen, yang meliputi beberapa sub bidang, yang diantaranya adalah Ekonomi Islam, Manajemen Bisnis, Manajemen Pemasaran, Manajemen Sumberdaya Manusia, Manajemen ...