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All Journal IQTISHODUNA Journal The Winners Jurnal Ekonomi dan Bisnis Jurnal Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Prosiding Seri Seminar Nasional International Journal of Applied Business and International Management Business and Entrepreneurial Review

Lily Suhaily

Universitas Katolik Indonesia Atma Jaya

Author-ID : 389069

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

Published : 11 Documents Claim Missing Document

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Factors Affecting Student Achievement in Faculty of Economics "X" University Suhaily, Lily; Soelasih, Yasintha
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 16, No 1 (2015): The Winners Vol. 16 No. 1 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i1.1540

Education is an important point for many countries, including Indonesia. People with high education inÂ a country could make the country wealthier. Parents are usually aware that it is important for their children toÂ be educated. If the children are well educated, they will increase the standard of living of their parents and theirÂ selves. Based on this phenomenon, research evaluated factors that influence student achievement and alsoÂ evaluated the difference of achievement between students who are active in campus activities and are not active.Â A number of 329 questionnaires were distributed to Faculty of Economics, â€œXâ€ University students usingÂ random sampling. The result shows that the students themselves as factor that could determine theirÂ achievement. The evaluation also found that the achievement of student who is active in campus activities isÂ different with the achievement of student who is not active in campus activities.

ANALISIS PENGARUH PUBLIC RELATION TERHADAP CUSTOMER LOYALTY YANG DIMODERASI OLEH BRAND IMAGE PADA SMARTPHONE â€Xâ€ Suhaily, Lily; Elias, Elias
IQTISHODUNA IQTISHODUNA (VOL 10, NO 2.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Development of technology today is higly increased, especially communication tecnology. Basedon this fenomenon, many companies have opportunity to build-up smartphone. This conditions will increasedcompetition between the company. To win the competitions, company must promote their smartphone byusing public relation. According that conditions, this research evaluate the influence of public relation tocustomer loyalty which moderated by brand image. 160 questionnares were distributed to on 26 Mei 2014untill 1 July 2014by using random sampling.The result shows that public relation influences customer loyaltywhich moderated by brand image

Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product) Suhaily, Lily; Darmoyo, Syarief
Jurnal Manajemen Vol 21, No 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Today the economic growth in many parts of the world has increased, especially in developing country, such Indonesia country. With increased economic growth, income and purchasing power of consumers also increased especially in big city like Jakarta. Increased incomes allow consumers to meet their secondary and tertiary needs such air conditioning (AC), washing machine, refrigerator with advanced technology. The purpose of this study was to determine the effect of product quality, perceived price and brand image of the brand purchase decision on Japan's electronics are mediated by consumer trust. Population of this research is visitors of electronic city outlet in South Jakarta and questionnaires were distributed to 376 visitors Electronics City in SCBD and in Pondok Indah Mall using multistage cluster random sampling technique. Data were analyzed using Structural Equation Modeling ( SEM ). The results showed that there are product quality and perceived price have significant and positive effect of the purchase decision; product quality, brand image and perceived price have significant and positive effect of the customer trust; customer trust has significant and positive effect of the purchase decision; no effect of brand image of purchase decision;Ã‚Â product quality, perceived price and brand image of the purchase decision mediated by consumer trust in electronic products of Japanese brand

PENGARUH BRAND EQUITY, IKLAN, DAN PROMOSI HARGA TERHADAP NIAT BELI KONSUMEN PADA PROVIDER “X” Ariefianto Tri Utomo; Lily Suhaily
Jurnal Ekonomi dan Bisnis Vol 3, No 2 (2013): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jebi.v3i2.49

This research evaluates the influence of brand equity, advertising, price promotion, and price promotion to purchase intention of provider “X”. 130 questionnaires were distributed to responden at Plaza Semanggi Jakarta. The result shows that as simultaneously brand equity, advertising, and price promotion influence purchase intention of provider “X”. As partially advertising and price promotion influence purchase intention but brand equity not influence purchase intention. Penelitian ini mengevaluasi pengaruh brand equity, iklan, dan promosi harga terhadap ninat beli pada provider “X”. Seratus tiga puluh kuesioner didistribusikan kepada responden di Plaza Semanggi, Jakarta. Hasil penelitian menunjukkan bahwa secara simultan terdapat pengaruh brand equity, iklan, promosi harga terhadap niat beli konsumen. Secara parsial terdapat pengaruh iklan dan promosi harga terhadap niat beli konsumen pada provider “X”, tetapi brand equity tidak berpengaruh terhadap niat beli responden.Keywords: Brand equity, advertising, price promotion, purchase Intention

Factors Affecting Student Achievement in Faculty of Economics "X" University Lily Suhaily; Yasintha Soelasih
The Winners Vol. 16 No. 1 (2015): The Winners Vol. 16 No. 1 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i1.1540

Education is an important point for many countries, including Indonesia. People with high education in a country could make the country wealthier. Parents are usually aware that it is important for their children to be educated. If the children are well educated, they will increase the standard of living of their parents and their selves. Based on this phenomenon, research evaluated factors that influence student achievement and also evaluated the difference of achievement between students who are active in campus activities and are not active. A number of 329 questionnaires were distributed to Faculty of Economics, “X” University students using random sampling. The result shows that the students themselves as factor that could determine their achievement. The evaluation also found that the achievement of student who is active in campus activities is different with the achievement of student who is not active in campus activities.

ANALISIS PERILAKU PEMBELIAN IMPULSIF PRODUK FASHION DILIHAT DARI PERBEDAAN USIA Lily Suhaily; Yasintha Soelasih
Bina Ekonomi Vol. 18 No. 2 (2014)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

The purpose of this research is to analyse impulsive buying behavior of fashion product based on age differences. 260 questionnaires were distributed to respondents at Plaza Semanggi, Sudirman with random sampling method. The resut shows that no differences between young adults and maturity adults age toward impulsive buying behavior of fashion product.

Effect Of Product Quality,Perceived Priceand Brand Image On Purchase Decision Mediated By Customer Trust (Study On Japanese Brandelectronic Product) Lily Suhaily; Syarief Darmoyo
Jurnal Manajemen Vol. 21 No. 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i2.230

Today the economic growth in many parts of the world has increased, especially in developing country, such Indonesia country. With increased economic growth, income and purchasing power of consumers also increased especially in big city like Jakarta. Increased incomes allow consumers to meet their secondary and tertiary needs such air conditioning (AC), washing machine, refrigerator with advanced technology. The purpose of this study was to determine the effect of product quality, perceived price and brand image of the brand purchase decision on Japan's electronics are mediated by consumer trust. Population of this research is visitors of electronic city outlet in South Jakarta and questionnaires were distributed to 376 visitors Electronics City in SCBD and in Pondok Indah Mall using multistage cluster random sampling technique. Data were analyzed using Structural Equation Modeling ( SEM ). The results showed that there are product quality and perceived price have significant and positive effect of the purchase decision; product quality, brand image and perceived price have significant and positive effect of the customer trust; customer trust has significant and positive effect of the purchase decision; no effect of brand image of purchase decision;Â product quality, perceived price and brand image of the purchase decision mediated by consumer trust in electronic products of Japanese brand

KEWIRAUSAHAAN DAN PENYUSUNAN PEMBUKUAN SEDERHANA DI KECAMATAN SUKMAJAYA (DEPOK) Lily Suhaily; Sinta Boentoro; Petrus Ridaryanto
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

In Indonesia most men who work outside the home to make a living, while most women / housewives are only at home to take care of children and husbands. With mediocre economic conditions, housewives should work to increase family finances. If family finances are adequate, children can be sent to college, therefore the later successful children can increase their parents' dignity and improve the country's economy. In connection with this, in Sukmajaya Depok District there are still many housewives who do not have a side job therefore there is no income to increase their family finances. To be able to work outside the home, these housewives want to increase the knowledge of skills that can provide additional household income. One simple skill that may be given to housewives is the skill of cutting hair. The method of activity used in community service is a training method for housewives in Tirtajaya Village Hall, Sukmajaya Subdistrict, Depok. Community service activities in the form of training were held for 1 day, on May 17, 2017, pk. 12.00 to 15.00 at Tirtajaya Depok Village Hall. As many as forty housewives enthusiastically participated in training from start to finish. At the end of this training, The evaluation was conducted where participants were asked to fill out questionnaires related to the training provided. The survey results showed that most housewives expressed satisfaction with the training provided and would follow what was obtained in the training that had been given by speakers from FEB Unika Atma Jaya.

The Impact of Green Product Innovation, Green Perceived Quality to Purchase Intention Moderated by Lifestyle on Stainless Steel Straw Lily Suhaily; Syarief Darmoyo; Sinta Boentoro; Eleonaora Anasthashia
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

The purpose of this study was to determine the effect of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw. There is a direct influence of green product innovation, green perceived quality, and life style to purchase intention. Lifestyle does not moderate the relationship between green product innovation and purchase intention. However, lifestyle moderates the relationship between green perceived quality and purchase intention. Based on the results, restaurants and cafes should use stainless steel straws because the consumers have a lifestyle with the perception that eco-friendly products can reduce the impact of environmental pollution therefore, they intend to visit restaurants and cafes that use stainless steel straws.

Analysis of Customer Relationship Management Effects Toward Lovaltv of Consumers at Kafe XYZ Lily Suhaily; Anggini Ekatumiri Septisesari
Business and Entrepreneurial Review Vol. 6 No. 1 (2006): Volume 6, No. 1 October 2006
Publisher : Universitas Trisakti

Effect of Customer Relationship Marketing program at Kafe XYZ Menteng toward loyalty of consumer is the aim of this research. Data are collected by spreading 100 questionnaires to visitors at Kafe XYZ. Menteng using convenience sapling method. The spread of questionnaires was done from 2 October 2006 up to 16 October 2006. Research finding indicates that there has been effect of Customer Relationship Marketing program taken at Kafe XYZ toward loyalty of consumer.

Co-Authors Anggini Ekatumiri Septisesari Ariefianto Tri Utomo Eleonaora Anasthashia Elias . Petrus Ridaryanto Sinta Boentoro Sinta Boentoro, Sinta Syarief Darmoyo Yasintha Soelasih

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