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All Journal IQTISHODUNA Journal The Winners Jurnal Ekonomi dan Bisnis Jurnal Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Lily Suhaily
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Factors Affecting Student Achievement in Faculty of Economics "X" University Suhaily, Lily; Soelasih, Yasintha
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 16, No 1 (2015): The Winners Vol. 16 No. 1 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i1.1540

Abstract

Education is an important point for many countries, including Indonesia. People with high education in a country could make the country wealthier. Parents are usually aware that it is important for their children to be educated. If the children are well educated, they will increase the standard of living of their parents and their selves. Based on this phenomenon, research evaluated factors that influence student achievement and also evaluated the difference of achievement between students who are active in campus activities and are not active. A number of 329 questionnaires were distributed to Faculty of Economics, “X” University students using random sampling. The result shows that the students themselves as factor that could determine their achievement. The evaluation also found that the achievement of student who is active in campus activities is different with the achievement of student who is not active in campus activities.
ANALISIS PENGARUH PUBLIC RELATION TERHADAP CUSTOMER LOYALTY YANG DIMODERASI OLEH BRAND IMAGE PADA SMARTPHONE ”X” Suhaily, Lily; Elias, Elias
IQTISHODUNA IQTISHODUNA (VOL 10, NO 2.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.619 KB) | DOI: 10.18860/iq.v10i2.3221

Abstract

Development of technology today is higly increased, especially communication tecnology. Basedon this fenomenon, many companies have opportunity to build-up smartphone. This conditions will increasedcompetition between the company. To win the competitions, company must promote their smartphone byusing public relation. According that conditions, this research evaluate the influence of public relation tocustomer loyalty which moderated by brand image. 160 questionnares were distributed to on 26 Mei 2014untill 1 July 2014by using random sampling.The result shows that public relation influences customer loyaltywhich moderated by brand image
Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product) Suhaily, Lily; Darmoyo, Syarief
Jurnal Manajemen Vol 21, No 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.468 KB) | DOI: 10.24912/jm.v21i2.230

Abstract

Today the economic growth in many parts of the world has increased, especially in developing country, such Indonesia country. With increased economic growth, income and purchasing power of consumers also increased especially in big city like Jakarta. Increased incomes allow consumers to meet their secondary and tertiary needs such air conditioning (AC), washing machine, refrigerator with advanced technology. The purpose of this study was to determine the effect of product quality, perceived price and brand image of the brand purchase decision on Japan's electronics are mediated by consumer trust. Population of this research is visitors of electronic city outlet in South Jakarta and questionnaires were distributed to 376 visitors Electronics City in SCBD and in Pondok Indah Mall using multistage cluster random sampling technique. Data were analyzed using Structural Equation Modeling ( SEM ). The results showed that there are product quality and perceived price have significant and positive effect of the purchase decision; product quality, brand image and perceived price have significant and positive effect of the customer trust; customer trust has significant and positive effect of the purchase decision; no effect of brand image of purchase decision;  product quality, perceived price and brand image of the purchase decision mediated by consumer trust in electronic products of Japanese brand
PENGARUH BRAND EQUITY, IKLAN, DAN PROMOSI HARGA TERHADAP NIAT BELI KONSUMEN PADA PROVIDER “X” Ariefianto Tri Utomo; Lily Suhaily
Jurnal Ekonomi dan Bisnis Vol 3, No 2 (2013): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jebi.v3i2.49

Abstract

This research evaluates the influence of brand equity, advertising, price promotion, and price promotion to purchase intention of provider “X”.  130 questionnaires were distributed to responden at Plaza Semanggi Jakarta.  The result shows that as simultaneously brand equity, advertising, and price promotion influence purchase intention of provider “X”.  As partially advertising and price promotion influence purchase intention but brand equity not influence purchase intention. Penelitian ini mengevaluasi pengaruh brand equity, iklan, dan promosi harga terhadap ninat beli pada provider “X”.  Seratus tiga puluh kuesioner didistribusikan kepada responden di Plaza Semanggi, Jakarta.  Hasil penelitian menunjukkan bahwa secara simultan terdapat pengaruh brand equity, iklan, promosi harga terhadap niat  beli konsumen. Secara parsial terdapat pengaruh iklan dan promosi harga terhadap niat beli konsumen pada provider “X”, tetapi brand equity tidak berpengaruh terhadap niat  beli responden.Keywords: Brand equity, advertising, price promotion, purchase Intention
ANALISIS PERILAKU PEMBELIAN IMPULSIF PRODUK FASHION DILIHAT DARI PERBEDAAN USIA Lily Suhaily; Yasintha Soelasih
Bina Ekonomi Vol. 18 No. 2 (2014)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.858 KB) | DOI: 10.26593/be.v18i2.1188.%p

Abstract

The purpose of this research is to analyse impulsive buying behavior of fashion product based on age differences. 260 questionnaires were distributed to respondents at Plaza Semanggi, Sudirman with random sampling method. The resut shows that no differences between young adults and maturity adults age toward impulsive buying behavior of fashion product.
Co-Authors Ariefianto Tri Utomo Darmoyo, Syarief Elias Elias Yasintha Soelasih