Journal of Finance and Business Digital (JFBD)
Vol. 2 No. 3 (2023): September 2023

The Effect of E-Trust and E-Recovery on Loyalty through Consumer Satisfaction of Shopee Users in Pati Regency

Dyah Ayu Fitriana (Universitas Muria Kudus)
Mochamad Edris (Universitas Muria Kudus)
Sunarno (Universitas Muria Kudus)

Article Info

Publish Date
30 Sep 2023

Abstract

This research aims to analyze the influence of e trust and e recovery on loyalty through consumer satisfaction of shopee users in Pati Regency. The data collection method uses a questionnaire. The results of the research conclude that (1) E trust has a positive and significant effect on satisfaction of Shopee users in Pati Regency (2) E recovery has a positive and significant effect on satisfaction of Shopee users in Pati Regency (3) E trust has a positive and significant effect on loyalty in Shopee users in Pati Regency (4) e recovery has a positive and significant effect on loyalty of Shopee users in Pati Regency (5) Satisfaction has a positive and significant effect on loyalty of Shopee users in Pati Regency.

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Journal Info
Journal of Finance and Business Digital (JFBD)
Website

Abbrev

jfbd

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Finance and Business Digital (JFBD) publishes original research articles and inquiries into issues of finance, Business digital, economics, and business management. JFBD is an international peer-reviewed journal, which is devoted to contemporary and empirical research related to finance, ...