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This Author published in this journals
All Journal Journal of Finance and Business Digital (JFBD)
Dyah Ayu Fitriana
Universitas Muria Kudus
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of E-Trust and E-Recovery on Loyalty through Consumer Satisfaction of Shopee Users in Pati Regency Dyah Ayu Fitriana; Mochamad Edris; Sunarno
Journal of Finance and Business Digital Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i3.5959

Abstract

This research aims to analyze the influence of e trust and e recovery on loyalty through consumer satisfaction of shopee users in Pati Regency. The data collection method uses a questionnaire. The results of the research conclude that (1) E trust has a positive and significant effect on satisfaction of Shopee users in Pati Regency (2) E recovery has a positive and significant effect on satisfaction of Shopee users in Pati Regency (3) E trust has a positive and significant effect on loyalty in Shopee users in Pati Regency (4) e recovery has a positive and significant effect on loyalty of Shopee users in Pati Regency (5) Satisfaction has a positive and significant effect on loyalty of Shopee users in Pati Regency.
Co-Authors Mochamad Edris Sunarno