International Journal of Asian Business and Management (IJABM)
Vol. 2 No. 3 (2023): June, 2023

The Theory of Marketing's Value Concept

Marisa Yunita Br Depari (Universitas HKBP Nommensen)

Article Info

Publish Date
13 Jul 2023

Abstract

In the context of marketing, the concept "value" is discussed in this essay. We came to the conclusion after doing a literature review that the concept of "value" needs to be treated separately within the context of marketing theory and encompasses a wide range of ideas. The analysis of how "value" is defined across the disciplines represented in the multidisciplinary marketing database provided the foundation for our conclusions. According to the report, the price is not a marketing metric for "value". The report also discusses future research aimed at the advancement and systematization of the ideas classified as "value" in marketing

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Asian Business and Management (IJABM)
Website

Abbrev

ijabm

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The International Journal of Asian Business and Management (IJABM) aims to provide an international platform for disseminating the practices of Asian business in a timely and in-depth analysis of globalization and sustained development with a focus mainly on Asian business practices. This ...