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All Journal International Journal of Asian Business and Management (IJABM)
Marisa Yunita br Depari
Universitas HKBP Nommensen
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Theory of Marketing's Value Concept Marisa Yunita Br Depari
International Journal of Asian Business and Management Vol. 2 No. 3 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i3.5069

Abstract

In the context of marketing, the concept "value" is discussed in this essay. We came to the conclusion after doing a literature review that the concept of "value" needs to be treated separately within the context of marketing theory and encompasses a wide range of ideas. The analysis of how "value" is defined across the disciplines represented in the multidisciplinary marketing database provided the foundation for our conclusions. According to the report, the price is not a marketing metric for "value". The report also discusses future research aimed at the advancement and systematization of the ideas classified as "value" in marketing
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