PROPAGANDA
Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi

Strategi Tim Produksi Audio Series Catatan Pembalasan Fajar Dalam Mempertahankan Pendengar Aplikasi Noice

Sativa Putra Prasetyo (Universitas Budi Luhur)
Indah Suryawati (Universitas Budi Luhur)
Rocky Prasetyo Jati (rocky@budiluhur.ac.id)
Eko Sumardi (Universitas Budi Luhur)



Article Info

Publish Date
15 Jul 2023

Abstract

This research aims to determine the production team's strategies for maintaining listeners of the audio series "Catatan Pembalasan Fajar" on the Noice application. The research method used is qualitative descriptive with data collection techniques such as interviews, observations, and documentation. The paradigm employed in this research is post-positivism. The subjects of this study are the production team of the "Catatan Pembalasan Fajar" audio series on the Noice application, including the producer (key informant) and audio engineer (informant). The object of this research is the "Catatan Pembalasan Fajar" audio series on the Noice application. After conducting the research using the program strategy proposed by Peter Pringle, which includes program planning, program production, program execution, program supervision, and program evaluation, the researcher found that the production team implemented several strategies to retain listeners of the "Catatan Pembalasan Fajar" audio series on the Noice application. These strategies include selecting the thriller genre due to high demand from listeners, using bold and assertive sound design, creating an engaging storyline, and paying attention to interactions and listener interests through the comment section of each episode. Despite facing production challenges, the production team successfully created a program that attracted listeners' interest and provided a satisfying audio experience.

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Journal Info

Abbrev

propaganda

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

PROPAGANDA is a Journal of Communication Studies which is publish twice a year on January and July. PROPAGANDA is a scientific publication media in the form of conceptual paper and field research related to communication studies. It is hoped that PROPAGANDA can become a media for academics and ...