Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Vol. 3 No. 1 (2023): April (April-June)

ANALYSIS OF BUSINESS DEVELOPMENT STRATEGY AT PT GOTO GOJEK TOKOPEDIA FOR LONG TERM GROWTH POST IPO

Mangasi Sinurat (Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi)
Khaira Zikrani Malrizwa (Faculty of Economic and Business Universitas Malikussaleh)
Rika Wulandari (Faculty of Economic and Business Universitas Malikussaleh)

Article Info

Publish Date
30 Apr 2023

Abstract

The Indonesian economy is influenced by rapidly expanding startups. Indonesia is one of the five countries with the most startups, demonstrating the country's high level of enthusiasm. PT is one of them. Goto Gojek Tokopedia (GOTO). In the capital cycle, obviously, it can't be isolated from the systems taken by the organization, one of the choices taken by GoTo to get financing or functional capital for the organization is to lead a First sale of stock (Initial public offering ) on the Indonesia Stock Trade (IDX). There are two parts to business development strategies: internal environment analysis and external environment analysis. The descriptive qualitative method was used in this study, and the process of collecting data involved conducting literature reviews of scientific publications

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Journal Info
Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Website

Abbrev

MORFAI

Publisher

CV. RADJA PUBLIKA

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Description

MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus ...