Analisis Perbandingan Kualitas Produk Dan Harga Pada Marketplace Shopee Dan Lazada: Studi Pada Konsumen Di Kota Bima

Vera Damayanti (Sekolah Tinggi Ilmu Ekonomi (STIE) Bima, Program Studi Manajemen)
Muhajirin Muhajirin (Sekolah Tinggi Ilmu Ekonomi (STIE) Bima, Program Studi Manajemen)

Journal of Management and Social Sciences
Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences

This research aims to determine whether or not there is a difference between product quality and price on the Shopee and Lazada Marketplaces. The research method used was comparative and the sampling technique was carried out using the Rao Purba technique because the population in this study was infinite so that the sample obtained was 96 respondents consisting of 48 respondents using the Shopee marketplace and 48 respondents using the Lazada marketplace. The analysis techniques used in this research are validity tests, reliability tests and Independent Sample t-tests. The results of this research show that there is no difference between product quality and price on the Shopee and Lazada Marketplaces.