International Journal of Management and Business Intelligence (IJMBI)
Vol. 1 No. 1 (2023): June 2023

Analysis of Product Quality on Interest in Buying Makuku Products

Siti Mabrur Rachmah (Universitas Bina Sarana Informatika (UBSI))

Article Info

Publish Date
19 Aug 2023

Abstract

The purpose of this study is to determine the effect of Product Quality on Purchase Intention Makuku product. This research uses quantitative research type. The data source of this research is primary data by using consumer and buyer of Makuku as sample. Data were collected by accidental sampling with 40 respondents of Makuku. This study uses simple regression analysis. The findings of this study indicate that the Product Quality significantly influence the Purchase Intention of Makuku.

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Journal Info
International Journal of Management and Business Intelligence (IJMBI)
Website

Abbrev

ijmbi

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The International Journal of Management and Business Intelligence (IJMBI) is a peer-reviewed international journal is published by Multitech publisher that includes the results of theoretical and applied research in the following areas of Business Intelligence, Management, Finance, Accounting, and ...