International Journal of Integrative Sciences
Vol. 2 No. 9 (2023): September 2023

The Effect of Information Quality and Service Quality on Tokopedia Marketplace Consumer Satisfaction (Case Study on Students of the Faculty of Economics National University PASIM

Andri Asoka Sidantara Rosadi (PASIM National University, Bandung)
Muhamad Alfani (PASIM National University, Bandung)

Article Info

Publish Date
30 Sep 2023

Abstract

Tokopedia.com is a prominent digital buying and selling company in Indonesia, known for rapid growth since its establishment. It operates as a marketplace and online store platform, enabling individuals, small businesses, and brands to manage online stores. In 2015, Tokopedia offered free access to its core services to boost internet development in Indonesia, with a focus on supporting micro, small, and medium-sized enterprises (MSMEs). The company's research uses descriptive and associative methods to assess customer satisfaction, with a strong positive correlation between information quality and customer satisfaction. Information quality and service quality combined account for 87.4% of customer satisfaction, with the remaining 12.6% attributed to unexamined factors

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Journal Info
International Journal of Integrative Sciences
Website

Abbrev

ijis

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

Description

International Journal of Integrative Sciences (IJIS) is an international peer-review, and double-blind review journal published by Formosa Publisher. The IJIS is aimed to provide a forum for review, reflection, and discussion informed by the results of recent and ongoing research from a ...