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All Journal International Journal of Integrative Sciences
Andri Asoka Sidantara Rosadi
PASIM National University, Bandung
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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The Effect of Information Quality and Service Quality on Tokopedia Marketplace Consumer Satisfaction (Case Study on Students of the Faculty of Economics National University PASIM Andri Asoka Sidantara Rosadi; Muhamad Alfani
International Journal of Integrative Sciences Vol. 2 No. 9 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i9.5918

Abstract

Tokopedia.com is a prominent digital buying and selling company in Indonesia, known for rapid growth since its establishment. It operates as a marketplace and online store platform, enabling individuals, small businesses, and brands to manage online stores. In 2015, Tokopedia offered free access to its core services to boost internet development in Indonesia, with a focus on supporting micro, small, and medium-sized enterprises (MSMEs). The company's research uses descriptive and associative methods to assess customer satisfaction, with a strong positive correlation between information quality and customer satisfaction. Information quality and service quality combined account for 87.4% of customer satisfaction, with the remaining 12.6% attributed to unexamined factors
The Influence of Electronic Word of Mouth and Consumer Involvement on Product Purchasing Decisions at Supplier CV.Adijaya, West Bandung District Andri Asoka Sidantara Rosadi; Rizki Tedja Sukma
International Journal of Integrative Sciences Vol. 2 No. 9 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i9.5925

Abstract

CV.Adijaya Supplier company is engaged in the sale of imported and local food raw materials for the needs of hotels, restaurants and bakeries abbreviated as horecaba since 2012 until now. The company sells goods from importers for resale both for sale to individuals and large parties. The goods sold are imported goods from abroad and within the country. This study is designed to determine, both partially and simultaneously on purchasing decisions, how much influence Electronic Word Of Mouth and consumer involvement have in influencing purchasing decisions. Descriptive methods and associative methods will be applied to the research conducted in this study. The sample in this study amounted to 163 respondents. Sampling using Probability Sampling. Testing the validation and reliability of research instruments is also carried out in the analysis method using a number of linear regression analyses. Based on the results of the study, there is an influence of the external variables Electronic Word of Mouth and Consumer Engagement on the endogenous variables of Purchasing Decisions partially and simultaneously. Other factors that have not been studied in this study explain the magnitude of the influence of the work environment and education on performance, namely R2 x 100%7 of 66.7.7% and 33.3% respectively
Co-Authors Muhamad Alfani Rizki Tedja Sukma