Marketing Management Studies
Vol. 3 No. 3 (2023): Marketing Management Studies

Perceived risk, trustworthiness, and security in E-wallet adoption: a study of DANA in West Sumatra

Difa Trevina Kinanti (Universitas Negeri Padang)
Rahmiati Rahmiati (Universitas Negeri Padang)



Article Info

Publish Date
30 Sep 2023

Abstract

This study aims to analyze the effect of perceived risk, perceived trust, perceived security on the intention to use DANA E-wallet in West Sumatra. The population in this study are people who use the DANA E-wallet in West Sumatra. This study involved 210 respondents as a sample. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this study indicate that (1) Perceived Risk has a negative but not significant effect on Perceived Trust, (2) Perceived Security has a positive and significant effect on Perceived Trust, (3) Perceived Risk has no negative and not significant effect on Intention to use, (4) ) Perceived Trust has a positive and significant effect on intention to use and (5) Perceived Security has a positive and significant effect on Intention to use.

Copyrights © 2023






Journal Info

Abbrev

mms

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...