JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Vol. 9 No. 4 (2023): Agustus 2023

Analysis of the Influence of Banking Product Knowledge on Intention to Use Banking Products

Frans Sudirjo (Universitas 17 Agustus 1945 Semarang)
Arnold Sultantio Hutabarat (Institut Bisnis dan Informatika Kesatuan)
Ratnawita (STIMA IMMI)
Zunan Setiawan (Universitas Ahmad Dahlan)
Rubait Dasururi (Universitas Darul Ulum)



Article Info

Publish Date
01 Aug 2023

Abstract

Sharia banking is banking that uses principles that are in accordance with the Islamic religion. In the development of Islamic banking, from the year it was found that it was quite extensive so that it could reach remote areas in terms of knowledge. The purpose of this researcher is to conduct a theoretical test of the effect of knowledge of Islamic banking products on interest in becoming a customer. This research method uses quantitative with simple regression analysis technique which is tested on 100 respondents from those taken using purposive random sampling technique. The results of the partial t test research can be concluded temporarily that knowledge has a significant effect on the intention to become a customer of Islamic banking, because from the results of the t test the value of t count > t table. For the hypothesis with the f test the result is that knowledge has a significant effect on the intention to become a customer of Islamic banking because the f count > f table and the significant value is below 0.05.

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Journal Info

Abbrev

jemsi

Publisher

Subject

Economics, Econometrics & Finance

Description

JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) is an electronic independent international scientific and academic journal that aims to publish scholars’ original and high-quality manuscripts and reports in all fields of business. JEMSI adheres to an open access policy to accelerate the ...