Socio-Economic and Humanistic Aspects for Township and Industry
Vol. 1 No. 1 (2023): Socio-Economic and Humanistic Aspects for Township and Industry

The Influence of Social Media Influencers and Emotional Value on Purchasing Decisions for Virtual Items in Valorant Online Game

M. Sultan Arda (Unknown)
Hilmiati Fauzi (Unknown)
M. Ilhamuddin (Unknown)

Article Info

Publish Date
30 Sep 2023

Abstract

This study aims to determine the effect of social media influencers and emotional value on virtual iten purchasing decisions in the valorant online game. This study uses a quantitative approach with a sample of 100 respondents. Data collection was carried out using a questionnaire and data analysis using IBM SPSS Version 26. The results showed that social media influencers and emotional value directly had a positive and significant effect on purchasing decisions for virtual items in the Valorant online game. This means that the higher the social media influencer and emotional value, the more purchasing decisions will increase.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Socio-Economic and Humanistic Aspects for Township and Industry
Website

Abbrev

sehati

Publisher

Tinta Emas Publisher

Subject

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

Socio-Economic and Humanistic Aspects for Township and Industry are dedicated to fostering comprehensive research and scholarly discourse within the dynamic realms of urban development, economic intricacies, and the intricate humanistic dimensions encountered within industrial and urban landscapes. ...