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All Journal Jurnal Pengabdian Magister Pendidikan IPA ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Socio-Economic and Humanistic Aspects for Township and Industry
M. Ilhamuddin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Cita Rasa Dan Harga Terhadap Kepuasan Pelanggan Di Rumah Makan Rasbani Selong Lombok Timur Baiq Rina Fadilah; M. Ilhamuddin; Rahman Dayani
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1926

Abstract

The purpose of the research is to analyze the level of customer satisfaction at Rasbani Restaurant in Selong, East Lombok, which is influenced by price and taste. The data collection method implements a questionnaire survey and interviews with 100 customers of Rasbani Restaurant. Based on the results of the t-test and multiple linear regression analysis, the sig. value between customer satisfaction and taste (X1) is below 0.05, namely 0.000, which means that customer satisfaction is positively influenced by taste and the percentage of influence is 60.6%. Meanwhile, the sig. value for the correlation between customer satisfaction and price (X2) is above 0.05, namely 0.065, which means that customer satisfaction is not significantly influenced by price in a positive direction, where the percentage level of influence is 14.7%. In addition to the t-test, the F-test was also carried out and it was found that customer satisfaction as the dependent variable was simultaneously influenced by price and taste as independent variables.  
Optimalisasi Implementasi Marketing Mix Pada Home Industry Minyak Kelapa Di Desa Medas Kecamatan Gunung Sari Kabupaten Lombok Barat Rusminah HS; Hilmiati; M. Ilhamuddin; Suryatni, Mukmin; Wahyunadi; Sarifudin
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 3 (2024): Juli - September
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i3.9037

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan penyuluhan dan bimbingan kepada para pengusaha Home Industry minyak kelapa untuk dapat mengembangkan usahanya secara effektif dan effisien dan memberikan penyuluhan dan bimbingan tentang strategi pemasaran yang akan digunakan, guna peningkatan pendapatan. Metode yang akan digunakan dengan ceramah, tanya jawab dan bimbingan. Kegiatan pengabdian kepada masyarakat ini dilaksanakan pada hari Sabtu, 30 Maret 2024. Pelaksanaan kegiatan pengabdian ini berjalan lancar sesuai dengan rencana. Pengabdian kepada Masyarakat ini dinilai positif dan bermanfaat, karena sangat relevan dengan kebutuhan. Mereka berharap kegiatan ini terus dilakukan pembinaan agar usaha yang dilakukan terus berkembang dan mendatangkan keuntungan , sehingga pendapatan masyarakat dapat ditingkatkan.
Pengaruh Social Media Marketing, Word of Mouth (WoM) dan Brand Image Terhadap Keputusan Pembelian Smartphone Infinix di Kota Mataram Muhamad Paris; M. Ilhamuddin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1095

Abstract

This study aims to determine the influence of Social Media Marketing, Word of Mouth and Brand Image on the purchase decision of Infinix smartphones in Mataram City. The population of this study is all consumers who use smartphones in Mataram City. Data collection in this study used a survey method. The data collection technique uses a questionnaire or online survey technique via Google Form with a questionnaire data collection tool. This study used a sample of 105 people with a purposive sampling method. The type of research used in this study is associative. Data processing in this study uses SPSS by conducting various tests such as Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis Test, t-test, f-test, determination coefficient test. The results of this study indicate that Social Media Marketing has an influence but is not significant on the decision to purchase an Infinix smartphone in the city of Mataram, Word of Mouth has an influence and is significant on the decision to purchase an Infinix smartphone in the city of Mataram, Brand Image has an influence and is significant on the decision to purchase an Infinix smartphone in the City of Mataram.
Pengaruh Brand Credibility dan Brand Prestige Terhadap Purchase Intention Pada Produk Handphone Oppo di Kota Mataram Alayda Salsabila; M. Ilhamuddin
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1113

Abstract

This research aims to determine the effect of brand credibility and brand prestige on consumers' purchase intention for Oppo mobile phone products in Mataram City. In an era of increasingly tight market competition, trust and brand image become important elements in shaping consumer buying interest. This research uses a quantitative method with a causal associative approach. A sample of 100 respondents was selected using purposive sampling technique, specifically individuals who are familiar with Oppo products and are over 18 years old. Data collection was carried out through questionnaires using a Likert scale, and data analysis involved validity tests, reliability tests, classical assumption tests, multiple linear regression, as well as F tests and t tests. The research results show that brand credibility and brand prestige have a positive and significant effect on purchase intention both simultaneously and partially. The adjusted R² value of 0.468 indicates that the two independent variables can explain 46.8% of the variation in purchase intention. This finding implies that strategies to enhance brand credibility and prestige are important in driving consumer purchase decisions for Oppo smartphone products in the local market.
The Influence of Social Media Influencers and Emotional Value on Purchasing Decisions for Virtual Items in Valorant Online Game M. Sultan Arda; Hilmiati Fauzi; M. Ilhamuddin
Socio-Economic and Humanistic Aspects for Township and Industry Vol. 1 No. 1 (2023): Socio-Economic and Humanistic Aspects for Township and Industry
Publisher : Tinta Emas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/sehati.v1i1.99

Abstract

This study aims to determine the effect of social media influencers and emotional value on virtual iten purchasing decisions in the valorant online game. This study uses a quantitative approach with a sample of 100 respondents. Data collection was carried out using a questionnaire and data analysis using IBM SPSS Version 26. The results showed that social media influencers and emotional value directly had a positive and significant effect on purchasing decisions for virtual items in the Valorant online game. This means that the higher the social media influencer and emotional value, the more purchasing decisions will increase.
Co-Authors Alayda Salsabila Baiq Rina Fadilah Hilmiati Hilmiati Fauzi M. Sultan Arda Muhamad Paris Mukmin Suryatni, Mukmin Rahman Dayani Rusminah Hs SARIFUDIN wahyunadi