<![CDATA[Many people in Kronjo Tangerang Regency have become customers at PNM Mekar Syariah to increase their business capital. This is evidenced by the increasing number of PNM Mekar Syariah Branch Kronjo Tangerang Regency customers from year to year. The purpose of this study is to find out the factors that influence public interest in choosing financing at PNM Mekar Syariah. The method used in this research is descriptive qualitative research. The data sources used are primary data sources and secondary data sources. The data was obtained using the triangulation of data sources by combining data collection with observation techniques, structured interviews and documentation. The results of this study indicate that the public's view of financing at PNM Mekar Syariah Kronjo Branch, Tangerang Regency, is good and helps people who need capital to run their business or want to open a business but do not have capital. In its financing system, PNM Mekar Syariah Branch Kronjo uses Sharia principles and has three contracts used, namely wadi'ah contracts, wakalah contracts and murabahah contracts. The factors influencing people's interest in financing are the need factor, religiosity factor, social class factor and service quality. ]]>
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