Sinolingua
Vol 1, No 1 (2023): Sinolingua: Journal of Chinese Studies

Research on Marketing Strategy of Indonesian Tourism Facing Chinese Tourist Source Market 印尼旅游业面向中国客源市场的营销策略研究

SONG Chaoxia (School of Economics, Xihua University)
ZHANG Hua (School of Economics, Xihua University)
YAN Jia (School of Economics, Xihua University)



Article Info

Publish Date
20 Mar 2023

Abstract

How to grasp the development opportunities brought by the Belt and Road Initiative and further expand China's tourist source market is an issue worthy of the attention of the Indonesian government. In tourism development, Indonesia should give priority to the promoting role of tourism development in the growth of economic aggregate, attach great importance to the marketing and promotion of Chinese tourist source market, and pay special attention to the large scale of Chinese tourist source market, large number of tourists and high level of expenditure, as well as the characteristics of outbound tourism consumption behavior featuring large number of independent tourists, long stay, emphasis on destination safety and tourism experience. In order to further expand the Chinese tourist market, price strategies, scenic strategies, information strategies and visa strategies can be targeted in tourism marketing promotion, so as to better promote the healthy development of Indonesian tourism and promote the sustainable growth of Indonesian national economy.

Copyrights © 2023






Journal Info

Abbrev

sinolingua

Publisher

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Sinolingua: Journal of Chinese Studies is a scientific periodical published by the Department of Chinese Language and Culture, at Universitas Sebelas Maret which focuses on the development of Chinese studies. The scope of the publication is in the latest studies and research in the fields of ...