IMPACT OF OVO DIGITAL WALLET ON MSME WELFARE IN SURAKARTA

Fabian Kusuma Ramadhan (Faculty of Economics and Business, Universitas Sebelas Maret)
Agustinus Suryantoro (Faculty of Economics and Business, Universitas Sebelas Maret)
Dyah Maya Nihayah (Faculty of Economics and Business, Universitas Negeri Semarang)

Journal of Applied Economics in Developing Countries
Vol 8, No 1 (2023): Journal of Applied Economics in Developing Countries

This study examines the impact of using the OVO digital wallet on the turnover of street vendors in Surakarta. The informal economy, particularly street vendors, plays a significant role in Indonesia's economy. This research utilizes multiple linear regression analysis on questionnaire data to understand the influence of OVO usage. Findings indicate that OVO usage increases vendor welfare through higher income turnover, supported by the ease of use, mobility, reputation, trust, and security of the fintech product. Jebres, with its large number of vendors around Sebelas Maret University, shows significant influence.