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All Journal Journal of Applied Economics in Developing Countries
Dyah Maya Nihayah
Faculty of Economics and Business, Universitas Negeri Semarang
Economics, Econometrics & Finance

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IMPACT OF OVO DIGITAL WALLET ON MSME WELFARE IN SURAKARTA Fabian Kusuma Ramadhan; Agustinus Suryantoro; Dyah Maya Nihayah
Journal of Applied Economics in Developing Countries Vol 8, No 1 (2023): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v8i1.79447

Abstract

This study examines the impact of using the OVO digital wallet on the turnover of street vendors in Surakarta. The informal economy, particularly street vendors, plays a significant role in Indonesia's economy. This research utilizes multiple linear regression analysis on questionnaire data to understand the influence of OVO usage. Findings indicate that OVO usage increases vendor welfare through higher income turnover, supported by the ease of use, mobility, reputation, trust, and security of the fintech product. Jebres, with its large number of vendors around Sebelas Maret University, shows significant influence.
Co-Authors Agustinus Suryantoro Fabian Kusuma Ramadhan