Relasi : Jurnal Ekonomi
Vol 14 No 2 (2018)

Analisis Pengaruh Keberagaman Produk, Persepsi Harga, Promosi Penjualan Terhadap Kepuasan Konsumen Hypermartket Pakuwon Supermall Di Surabaya

Rena Febrita Sarie (STIE Urip Somoharjo Surabaya)

Article Info

Publish Date
31 Jul 2018

Abstract

The purpose of this study is to analyze ans examine the impact of the variety of the product, price perception, sales promotion towards customer satisfaction of hypermarket Pakuwon Supermall in Surabaya. This research is a confirmatory research or conclusive research, which highlights the relationship between the research variables and tests the formulated hypotheses. The sampling technique used in this study is a purposive random sampling. This result of the study showed that sales promotion showed significant positive effect towards customer satisfaction Hypermarket Pakuwon Supermall in Surabaya. Keywords: Variety of the product, Price Perception, Sales Promotion and Customer Satisfaction.

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Journal Info
Relasi : Jurnal Ekonomi
Website

Abbrev

relasi

Publisher

Institut Teknologi dan Sains Mandala

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Relasi : Jurnal Ekonomi is an open access journal on economics, management, accounting, and business. This journal published two times a year (January and July) by Institut Teknologi dan Sains Mandala. E-ISSN 2502-9525, P-ISSN 0216-2431. Focus and scope - Economics Development, Micro and Macro ...