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All Journal JUIMA : Jurnal Ilmu Manajemen JURNAL RELASI STIE MANDALA JEMBER Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Sinergitas PkM & CSR Jurnal Abadimas Adi Buana Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Relasi : Jurnal Ekonomi Fokus Abdimas JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ekonomi, Bisnis dan Sosial
Sarie, Rena Febrita
Universitas Wijaya Putra
Agriculture, Biological Sciences & Forestry Humanities Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Motivation of Woman Shopping in Traditional Market in Surabaya City Sarie, Rena Febrita
Jurnal Ilmu Manajemen Advantage Vol. 4 No. 2 (2020): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1073.782 KB) | DOI: 10.30741/adv.v4i2.638

Abstract

This research is about the shopping behavior of woman in traditional market. The result of the study that there are motivations shopping in traditional market in Surabaya. This research uses qualitative approach. This sample of study was 20 people, with the criteria ten women were working woman and ten others were housewives by using snowball sampling technique. There are 12 themes emerge in this study namely shopping motivations are Many sellers, Cheaper price, Many choices, Good quality products, The price can be negotiable, More Economized, If consumer want the need in high quantity, If there aren’t goods in vegetable mobile seller either in modern market, If consumer has no time to buy the need in mobile vegetable seller, completeness, the product can be sold in small quantity, If the vegetable mobile sellers do not sell. The most motivated motivation by consumers shopping in traditional market is they can get cheaper price The government should make a fair regulation among traditional market and modern retail.
Customer Satisfaction of Surabaya Mortuary MUA Services Muliatie, Yurilla Endah; Jannah, Nur; Panglipursari, Dwi Lesno; Sarie, Rena Febrita; Jum’ati, Nurleila
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of services is showing a significant increase. This is of course influenced by the complex and diverse needs of the community in an effort to meet their needs. The part of funeral services that cannot be ruled out is make-up services. Mortuary MUA may be a profession that is rarely heard of. This research aim was to determine whether customer experience influence on customer satisfaction in using the mortuary MUA services in Surabaya and also how the five dimensions of customer experience affect customer satisfaction. This study explains the causal relationship or influence between variables through hypothesis testing on certain samples. Population used is all consumers who use mortuary MUA services and the sample totally 60 respondents using Purposive Sampling method. The results shown that: there is a positive effect on the customer experience variable on customer satisfaction for mortuary MUA services in Surabaya. From the dimension of customer experience, it partially affects customer satisfaction and what is influential is the act dimension.
Analisis Pengaruh Keberagaman Produk, Persepsi Harga, Promosi Penjualan Terhadap Kepuasan Konsumen Hypermartket Pakuwon Supermall Di Surabaya Rena Febrita Sarie
RELASI : JURNAL EKONOMI Vol 14 No 2 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i2.269

Abstract

The purpose of this study is to analyze ans examine the impact of the variety of the product, price perception, sales promotion towards customer satisfaction of hypermarket Pakuwon Supermall in Surabaya. This research is a confirmatory research or conclusive research, which highlights the relationship between the research variables and tests the formulated hypotheses. The sampling technique used in this study is a purposive random sampling. This result of the study showed that sales promotion showed significant positive effect towards customer satisfaction Hypermarket Pakuwon Supermall in Surabaya. Keywords: Variety of the product, Price Perception, Sales Promotion and Customer Satisfaction.
Dampak Pandemic Covid-19 dan Persaingan Harga Penjualan Peti Mati Toko Duka di Kota Surabaya Nur Jannah; Yurilla Endah M; Rena Febrita Sarie; Sri Suprapti
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 7, No 1 (2022)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (39.433 KB) | DOI: 10.30651/jms.v7i1.12431

Abstract

Penelitian ini bertujuan untuk mengetahui dampak yang ditimbulkan dari pandemic covid-19 dan persaiagan harga pada penjualan peti mati toko duka di Surabaya. Pendekatan penelitian menggunakan pendekatan kualitatif dengan metode studi kasus (case study) dan teknik snowball sampling. Subjek penelitian terdiri atas pengusaha toko duka peti mati di Surabaya. Teknik pengumpulan data yang dipergunakan dalam penelitian ini terdiri atas wawancara, observasi, studi dokumentasi dan triangulasi. Kemudian untuk analisis datana menggunakan teknik validasi data dengan member-check, triangulasi dan expert opinion. Hasil penelitian menunjukkan bahwa adanya pandemic covid-19 bagi toko duka di Kota Surabaya menjadi keuntungan tersendiri karena permintaan terhadap kebutuhan peti mati terutama dari Rumah Sakit meningkat berkali-kali lipat. Oleh sebab itu untuk memenuhi kebutuhan peti mati pengusaha toko duka melakukan penambahan jumlah karyawan ataupun dengan menambah jam kerja. Harga peti COVID-19 lebih murah dibandingkan dengan peti mati pada umumnya. Untuk variasi harga yang ditawarkan mulai dari 350.000 sampai dengan 900.000. Kebanyakan toko duka tidak memanfaatkan keadaan untuk memperoleh keuntungan lebih, mereka menjual dengan harga standar sesuai dengan biaya produksinya dan harga bisa flexible tergantung juga dengan bahan baku yang ada. Kata Kunci : Pandemic Covid-19, Persaingan Harga, Penjualan Peti Mati.
Motivation of Woman Shopping in Traditional Market in Surabaya City Rena Febrita Sarie
Jurnal Ilmu Manajemen Advantage Vol. 4 No. 2 (2020): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v4i2.638

Abstract

This research is about the shopping behavior of woman in traditional market. The result of the study that there are motivations shopping in traditional market in Surabaya. This research uses qualitative approach. This sample of study was 20 people, with the criteria ten women were working woman and ten others were housewives by using snowball sampling technique. There are 12 themes emerge in this study namely shopping motivations are Many sellers, Cheaper price, Many choices, Good quality products, The price can be negotiable, More Economized, If consumer want the need in high quantity, If there aren’t goods in vegetable mobile seller either in modern market, If consumer has no time to buy the need in mobile vegetable seller, completeness, the product can be sold in small quantity, If the vegetable mobile sellers do not sell. The most motivated motivation by consumers shopping in traditional market is they can get cheaper price The government should make a fair regulation among traditional market and modern retail.
Customer Satisfaction of Surabaya Mortuary MUA Services Yurilla Endah Muliatie; Nur Jannah; Dwi Lesno Panglipursari; Rena Febrita Sarie; Nurleila Jum’ati
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 2 (2021): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i2.723

Abstract

The development of services is showing a significant increase. This is of course influenced by the complex and diverse needs of the community in an effort to meet their needs. The part of funeral services that cannot be ruled out is make-up services. Mortuary MUA may be a profession that is rarely heard of. This research aim was to determine whether customer experience influence on customer satisfaction in using the mortuary MUA services in Surabaya and also how the five dimensions of customer experience affect customer satisfaction. This study explains the causal relationship or influence between variables through hypothesis testing on certain samples. Population used is all consumers who use mortuary MUA services and the sample totally 60 respondents using Purposive Sampling method. The results shown that: there is a positive effect on the customer experience variable on customer satisfaction for mortuary MUA services in Surabaya. From the dimension of customer experience, it partially affects customer satisfaction and what is influential is the act dimension.
USAHA MINUMAN SARIDELE DI KOTA SURABAYA Rena Febrita Sarie; Dwi Lesno Panglipursari; Yurilla Endah Muliatie; Nur Jannah; Pramandyah Fitah Kusuma
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.704 KB) | DOI: 10.37695/pkmcsr.v4i0.1310

Abstract

Program Pengabdian Masyarakat dalam semester ini adalah mengembangkan Usaha Kecil Mandiri (UKM) produksi minuman Saridele di Kecamatan Sawahan Surabaya. Permasalahan yang dihadapi saat ini adalah pemasaran yang terbatas pada segmen pasar tertentu dalam lingkup yang kecil. Untuk mengatasi masalah pemasaran yang terbatas maka kami menawarkan pemasaran produk sari dele pada segmen pasar yang lebih luas agar hasil produksi saridele dapat terjual lebih banyak. Penjualan yang lebih luas wilayahnya akan dapat meningkatkan pendapatan usaha mitra UKM. Dalam rangka untuk mempertahankan kontinuitas operasional usaha dimasa yang akan datang juga diperlukan tata kelola manajemen usaha yang lebih baik dan dimungkinkan juga memberdayakan usaha kerjasama dengan mitra lain non wirausahawan. Implementasi program pengabdian ini antara lain meliputi: 1) Memberikan pelatihan produksi minuman Saridele. 2) Melakukan pendampingan dalam memilih pasar potensial, promosi dan lokasi penjualan. 3) Memberikan pendampingan pembuatan merk/logo kemasan. 4) Memberikan pelatihan dan pendampingan dalam menentukan varian cita rasa minuman saridele. 5) Memberikan pelatihan dan pendampingan dalam menentukan biaya produksi. 6) Memberikan pelatihan dan pendampingan dalam penyusunan laporan keuangan. Dengan adanya kegiatan ini diharapkan penjualan bisa meningkat sehingga meningkat pula pendapatan yang diperoleh. Tetapi dengan adanya penerapan PPKM, hasil penjualan tidak sesuai dengan target yang diharapkan.
USAHA KECIL KRUPUK IKAN GABUS DI DUSUN KAUMAN SURABAYA Chandra Kartika; Chamariyah; Rena Febrita Sarie
Jurnal Abadimas Adi Buana Vol 6 No 01 (2022): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v6.i01.a5901

Abstract

The purpose of this PPM activity is to help business actors of Krupuk Ikan Gabus SME Partners to provide understanding to business actors about the factors supporting business activities, namely legality and business management factors so that business activities carried out are not only profit-oriented, but business activities can continue to develop in the future by paying attention to and applying supporting factors for business activities. The specific objectives are: so that partners of Krupuk Ikan Gabus Products can earn income from the results of the products they make in order to be able to work on the economy with maximum achievements in accordance with the problems or problems that partners do. Furthermore, in order to be able to raise the level of his life in living his life. The target of this PPM Activity at this Snakehead Fish Product Partner is to make Employee SOPs, training on making Simple Financial reports, Making new Krupuk Packaging, Helping Digital Marketing so that income increases, Coaching and training employees for hygenic product production, training and coaching on management in good inventory and business management, helping to make logos, media banners and pamlets for advertising. The method implemented in this Community Empowerment Program is through business mentoring techniques including partner mindset coaching, business capital assistance online marketing training, training and financial report coaching, product promotion assistance, quality and quality snakehead fish krupuk production assistance, business management training, and training on selecting the most desirable krupuk flavors. The results of the Community Empowerment Program activities significantly increased the income and productivity of this group of community partners higher before, significantly understanding the business knowledge well, starting from good production, very fast sales and digital marketing as well as improvements in hygenic science in the management of these krupuk products.
Social Culture Change Sebagai Eksternalitas Transformasi Digital Di Indonesia Rena Febrita Sarie; Dwi Lesno Panglipursari; Allen Pranata Putra
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 2 (2022): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.781 KB) | DOI: 10.31294/eco.v6i2.13367

Abstract

Changes in social culture on digital transformation in Indonesia have both positive and negative implications. This article presents a new anti-thesis in digital economy thinking, namely changes in people's behavior. The purpose of this study is to determine the socio-cultural changes of society in the digital transformation of eocnomy, the externalities of the digital economy, and the adverse impact of the slow legality of legislation. This research is a qualitative descriptive that uses indepth interviews from several key informants, so as to obtain valid data saturation based on the interviews that have been conducted. The analysis of this study used data triangulation, namely documents, interviews, and observations. The results show that the digital transformation of the economy will always be influenced by externalities, and these externalities can be negative or positive. The stigma of society in this case becomes important to be able to avoid the negative impact of transformation. Often transformation is not accompanied by clear legality of legislation, so legality in Indonesia seems slow to adapt to social and economic changes. Legality is based on events, but when an event has grown and harmed many societies, then the legality is formed. There will always be a fee to be paid to exchange the slow legality of the legislation.Keywords: Social Culture, Externalities, Digital Economy
PEMBERDAYAAN MASYARAKAT UNTUK MENGGALI POTENSI DESA WISATA DI PRIGEN PASURUAN Yurilla Endah Muliatie; Sujani Sujani; Rena Febrita Sarie
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1691

Abstract

Kecamatan Prigen mempunyai banyak destinasi wisata tetapi yang terkenal di seantero negeri hanya Taman Safari Prigen. Salah satu destinasi wisata adalah Sendang Sumber Segaran yang terletak di Dusun Kebonagung, Desa Sukolelo. Karena di Dusun Kebonagung ada beberapa sumber air maka penduduk berusaha memanfaatkan sumber air yang ada untuk diangkat sebagai obyek wisata. Dengan adanya Sendang Sumber Segaran yang dibuka untuk destinasi wisata, pemuda desa membuka Warung Segaran sebagai pelengkap di destinasi wisata tersebut. Tetapi warung ini masih belum dikelola secara profesional dimana produk yang disajikan kebanyakan hanya minuman dan belum ada produk makanan. Disamping itu juga promosi dirasakan sangat kurang karena hanya orang-orang di sekitar warung Segaran saja yang berkunjung dan sangat minim pengunjung dari luar kota. Pengetahuan masyarakat di sekitar juga masih kurang. Mereka belum paham dengan dibukanya destinasi wisata ini dapat meningkatkan penghasilan mereka karena mereka bisa membuat produk yang bisa dititipkan di warung Segaran untuk dijual sebagai oleh-oleh. Dengan adanya beberapa permasalahan ini pengabdi berusaha mencarikan solusi sehingga luaran yang ditargetkan yaitu membuat Warung Segaran sebagai destinasi wisata desa terbaru dengan manajemen sumber daya manusia yang terampil sebagai nilai tambah untuk mendongkrak perekonomian dusun, serta memiliki beberapa mitra kerja bisnis yang bisa menjadi wadah untuk produk UKM di dusun yang bisa ditampilkan sebagai oleh-oleh khas dari Warung Segaran di dusun Kebonagung, Sukolelo, Prigen, dapat tercapai.
Co-Authors Agustin, Kristya Sri Albat, Heru Allen Pranata Putra Allen Pranata Putra Allen Pranata Putra Andi Iswoyo, Andi Aristyanto, Erwan Chamariyah Chamariyah Chamariyah - - Chamariyah Chamariyah Chamariyah, Chamariyah Chandra - Kartika Chandra Kartika Chandra Kartika Chandra Kartika Chandra Kartika, Chandra Daimah, Uswatun Danggur, Kristoforus Dwi Lesno Panglipursari Dwi Lesno Panglipusari Dwi Oktafiyah Sumadya Febri Dwi Syahputra Handayani, Rofiqo Dian Agustin Hariyanto, Krisnadi Herdiansyah, Raditya Hidayani, Ari Hidayatulloh, Mohammad Aris Imamah Imamah Islam, Muhammad Syahfiqul Krisnadhi Hariyanto, Krisnadhi Kurniasih, Rima Longginus Lamauring Mei Indrawati Mei Indrawati, Mei Moch. Zainal Achwan Mochamad Syaiful Arif Mujiati Mujiati Nur Jannah Nur Jannah Nur Jannah Nurleila Jum'ati Nursiah Nursiah Paramita, Lungayu Indraswari Pramandyah Fitah Kusuma Prayoga, Handi Lambang Prihantini, Eka Rahayu Purwati, Kiki Dyah Putra, Deny Namanda Rahman Wahyudianto Rahmawan, Ajie Rahmawati , Alif Rina Wijayanti Sayekti Suindyah D Setiawanto, Edhi Juli Siti Alfiah Siti Khotidjah, Siti Sri Lestari, Veronika Nugraheni Sri Suprapti Sri Suprapti Sri Suprapti Sujani Sujani Suliswanto, Suliswanto Tendi Antopani, Tendi Unsa Hudiana Veronika Nugraheni Sri Lestari Widodo , Danu Tri Woro Utari Yety Ariesta Indrastuti Yurilla Endah M Yurilla Endah Muliatie Yurilla Endah Muliatie, Yurilla Endah