Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA)
Vol 2, No 02: Agustus 2023

Pengaruh Promosi Online dan Brand Ambassador terhadap Minat Beli Produk Scarlett Whitening

Romadon, Ahmad Sahri (Unknown)
Ihtiara, Febina Asza (Unknown)
Azzahra, Revy (Unknown)

Article Info

Publish Date
15 Aug 2023

Abstract

This study aims to test the effect of online promotion through Instagram and brand ambassadors on the buying interest of Scarlett Whitening products. This study used a non-probability sampling technique with a total sample of 96 respondents. Using quantitative methods with a quantitative approach through a simple linear regression test as a statistical test calculation. The results of this study can be identified that the free variables in this study (Instagram social media and brand ambassadors) had a significant positive effect on the buying interest of Scarlett Whitening products. Keywords: Promotion Online; Brand Ambassador; Purchase Intention

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Journal Info
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA)
Website

Abbrev

fokusemba

Publisher

Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published three times a year (April, August and December).The scope of journal is: Economic, Management, Accounting ...