Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA)
Ihtiara, Febina Asza
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi Online dan Brand Ambassador terhadap Minat Beli Produk Scarlett Whitening Romadon, Ahmad Sahri; Ihtiara, Febina Asza; Azzahra, Revy
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.816

Abstract

This study aims to test the effect of online promotion through Instagram and brand ambassadors on the buying interest of Scarlett Whitening products. This study used a non-probability sampling technique with a total sample of 96 respondents. Using quantitative methods with a quantitative approach through a simple linear regression test as a statistical test calculation. The results of this study can be identified that the free variables in this study (Instagram social media and brand ambassadors) had a significant positive effect on the buying interest of Scarlett Whitening products. Keywords: Promotion Online; Brand Ambassador; Purchase Intention
Co-Authors Azzahra, Revy Romadon, Ahmad Sahri