Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Vol 15 No 1 (2023): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi

KEPUTUSAN PEMBELIAN ONLINE TERHADAP EFEKTIVITAS IKLAN PADA KONSUMEN TRAVELOKA.COM

Ema Prasetyorini (Unknown)
Sandi Eka Suprajang (Sekolah Tinggi Ilmu Ekonomi Kusuma Negara)

Article Info

Publish Date
08 Aug 2023

Abstract

The phenomenon of holding tourist activities with various touristdestinations is increasingly rife at this time, along with the growth oftechnological advances that are increasingly sophisticated, wheresomeone can directly know the location on earth. This study discussesonline purchases on the effectiveness of advertising to traveloka.comconsumers. Based on the results of the research that has been described,it can be concluded that the results of the study show that purchasingdecisions have a positive effect on the effectiveness of advertising. Thesefindings show that the higher the purchase decision, the higher theeffectiveness of advertising. The nonprobability sampling method usedin this study is purposive sampling

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Journal Info
Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Website

Abbrev

akuntabilitas

Publisher

Universitas Islam Balitar Blitar

Subject

Economics, Econometrics & Finance Education

Description

Akuntabilitas : Jurnal Ilmiah Ilmu Ilmu Ekonomi a national scientific journals are open to seeking innovation, creativity and novelty. Akuntabilitas : Jurnal Ilmiah Ilmu Ilmu Ekonomi is a peer review journal published by Universitas Islam Balitar (UNISBA) Blitar. The aim of the Journal is to ...