<![CDATA[Gula aren di Desa Les, Banjar Dinas Selonding, Tejakula, Buleleng, berpotensi jika dikelola dan dipasarkan dengan baik. Usaha Gula Bali milik I Made Karmawan telah berdiri selama 26 tahun sejak 1996. Mereka menggunakan metode tradisional dalam pembuatan gula, dimana tuak atau nira dimasak dengan kayu bakar selama 3-4 jam. Tantangan yang dihadapi adalah ketergantungan pada tenaga fisik, penggunaan alat tradisional, absennya label usaha, pemasaran offline, dan kurangnya pencatatan keuangan.Tujuan dari kegiatan pengabdian ini adalah mendampingi mitra dalam proses peningkatan produksi serta manajemen agar usahanya lebih berkembang. Metode pelaksaan kegiatan terdiri dari empat tahapan yaitu persiapan, pengadaan teknologi tepat guna, pelatihan dan evaluasi. Pemberian teknologi tepat guna berupa mesin pengaduk gula serta kompor gas merupakan solusi terhadap masalah produksi. Beberapa pelatihan diberikan untuk menjadi solusi permasalahan manajemen seperti pelatihan pengemasan dan labelling, media online untuk pemasaran serta manajemen keuangan. Berdasarkan hasil evaluasi yang dilakukan adanya percepatan waktu produksi sebanyak 50% dan peningkatan kuantitas produksi sebanyak 50% pula, 100% produk mitra dikemas dengan label, serta 1 orang mitra dapat melakukan pencatatan keuangan. Rekomendasi yang dapat diberikan untuk mitra adalah penggunaan media online sebagai media pemasaran harus terus diimplementasikan karena dapat memperluas pasar. Empowerment of Bali Sugar UMKM in Les Village, Tejakula, Buleleng Palm sugar in Les Village, Banjar Dinas Selonding, Tejakula, Buleleng, has potential if managed and marketed well. I Made Karmawan's Bali Sugar Business has been established for 26 years since 1996. They use traditional methods in making sugar, where palm wine is cooked over firewood for 3-4 hours. The challenges faced are dependence on physical labor, use of traditional tools, absence of business labels, offline marketing, and lack of financial records. The aim of this service activity is to accompany partners in the process of increasing production and management so that their businesses can develop further. The activity implementation method consists of four stages, namely preparation, procurement of appropriate technology, training and evaluation. Providing appropriate technology in the form of sugar kneading machines and gas stoves is a solution to production problems. Several trainings are provided to provide solutions to management problems such as packaging and labeling training, online media for marketing and financial management. Based on the results of the evaluation carried out, there was an acceleration of production time by 50% and an increase in production quantity by 50%, 100% of partner products were packaged with labels, and 1 partner was able to carry out financial records. The recommendation that can be given to partners is that the use of online media as a marketing medium must continue to be implemented because it can expand the market.]]>
Copyrights © 2023
