Jurnal Ilmiah Universitas Batanghari Jambi
Vol 23, No 2 (2023): Juli

Pengaruh Citra Merek, Harga dan Social Influence terhadap Minat Beli Produk Hijab Buttonscarves

Idah Sapitri (Universitas Pelita Bangsa)
Edy Saptono (Universitas Pelita Bangsa)

Article Info

Publish Date
26 Jul 2023

Abstract

The purpose of this study is to know how brand image, price and social inequality impact buying hijab scarves. The problem was focused on people who had never bought hijab straw scarves. Data is collected by disseminating questionnaires through Google forms. The study employed a quantitative method with the number of samples was 125 people. The study was conducted using IBM SPSS data processing software (statistical product and service solution) version 25.0 of the data analysis explains that the relationship between variable brand image, price and social challenges to buying hijab buttinscarves is both positive and significant.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...