Pengaruh Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasaan Konsumen Dengan Keputusan Pembelian

Diah Pramesti (Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Sumatera Utara)
Nurul Aldila (Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Sumatera Utara)
Muhammad Andre Prayoga (Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Sumatera Utara)
Sherly Siti Mutia (Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Sumatera Utara)

Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan
Vol. 2 No. 3 (2023): MEI 2023

This study aims to analyze and find out the problem of the relationship between a variable product quality and service quality on customer satisfaction with purchasing decisions at Adzkia Fotocopy with the many levels of competition that exist in this business. The research method used is quantitative research. Where the population in our study was 40 respondents, while the sample used in this study were consumers on Adzkia Fotocopy. Data collection techniques in this research were questionnaires and interviews. Data processing in this research uses SmartPLS 3 software. the results show that Product Quality, Service Quality on Consumer Satisfaction with purchasing decisions have an overall positive influence that influences purchasing decisions.