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All Journal Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan
Sherly Siti Mutia
Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasaan Konsumen Dengan Keputusan Pembelian Diah Pramesti; Nurul Aldila; Muhammad Andre Prayoga; Sherly Siti Mutia
Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Vol. 2 No. 3 (2023): MEI 2023
Publisher : Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/inov.v2i3.421

Abstract

This study aims to analyze and find out the problem of the relationship between a variable product quality and service quality on customer satisfaction with purchasing decisions at Adzkia Fotocopy with the many levels of competition that exist in this business. The research method used is quantitative research. Where the population in our study was 40 respondents, while the sample used in this study were consumers on Adzkia Fotocopy. Data collection techniques in this research were questionnaires and interviews. Data processing in this research uses SmartPLS 3 software. the results show that Product Quality, Service Quality on Consumer Satisfaction with purchasing decisions have an overall positive influence that influences purchasing decisions.
Co-Authors Diah Pramesti Muhammad Andre Prayoga Nurul Aldila