Program Kreativitas Mahasiswa - Kewirausahaan
PKM-K 2014

Promosi Makanan Khas Indonesia Melalui Wirausaha Jasa Berbasis Website Indonesia-Food.com

Fela, Randy Frans ( Teknik Fisika, Fakultas Teknik, Universitas Gadjah Mada)
Zharif, Luthfi ( Teknik Fisika, Fakultas Teknik, Universitas Gadjah Mada)
Arifani, Erlina Nur ( Teknik Pertanian, Fakultas Teknologi Pertanian, Universitas Gadjah Mada)
Friansyah, Rizal ( Teknik Fisika, Fakultas Teknik, Universitas Gadjah Mada)
Syifaurrohmah, Mulia Ela ( Administrasi Negara, Fakultas Ilmu Sosial dan Politik, Universitas Gadjah Mada)



Article Info

Publish Date
05 Oct 2015

Abstract

Indonesian culinary diversity is a God’s grace for Indonesia to develop its culture in the eyes of the world. Unfortunately,it’s not recognized massively in the world. Regarding to this problem Indonesian-Food.com was born to expose Indonesian culinary to the world. Indonesian-Food.com is a business promotion services that uses websites Indonesia-Food.com. This website uses WordPress Content Management System and Business Finder wordpress theme. The website features included culinary map, search engines, as well as a minimalist user interface. To expand the business, promoting with offline and online media, and promoting the Indonesian-Food.com website while searching partnership. Offline media used includespartnership proposals, leaflets, and merchandises while online media relies on Indonesian-Food.com websites and social networks such as Facebook, Twitter, and Google Plus. Indonesian business-Food.com managed to hook 15 partners with an income of Rp. 2,800,000.00. Break Event Point can be reachedafter gaining 19 partners within 6 months, which equivalent to Rp. 3,654,000.00. Keywords : Indonesian culinary, promotion, Indonesian-Food.com

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Journal Info

Abbrev

PKMK

Publisher

Subject

Economics, Econometrics & Finance

Description

e-Proceedings PKM - M merupakan prosiding elektronik yang mempublikasikan artikel mahasiswa dari berbagai Perguruan Tinggi di Indonesia yang lolos pada Pekan Ilmiah Mahasiswa Nasional (PIMNAS) yang diselenggarakan setiap tahun oleh Diltilabmas Ditjen DIKTI dalam bidang Program Kreativitas Mahasiswa ...