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All Journal Program Kreativitas Mahasiswa - Kewirausahaan
Luthfi Zharif, Luthfi
Teknik Fisika, Fakultas Teknik, Universitas Gadjah Mada
Economics, Econometrics & Finance

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Promosi Makanan Khas Indonesia Melalui Wirausaha Jasa Berbasis Website Indonesia-Food.com Fela, Randy Frans; Zharif, Luthfi; Arifani, Erlina Nur; Friansyah, Rizal; Syifaurrohmah, Mulia Ela
Program Kreativitas Mahasiswa - Kewirausahaan PKM-K 2014
Publisher : Ditlitabmas, Ditjen DIKTI, Kemdikbud RI

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Abstract

Indonesian culinary diversity is a God’s grace for Indonesia to develop its culture in the eyes of the world. Unfortunately,it’s not recognized massively in the world. Regarding to this problem Indonesian-Food.com was born to expose Indonesian culinary to the world. Indonesian-Food.com is a business promotion services that uses websites Indonesia-Food.com. This website uses WordPress Content Management System and Business Finder wordpress theme. The website features included culinary map, search engines, as well as a minimalist user interface. To expand the business, promoting with offline and online media, and promoting the Indonesian-Food.com website while searching partnership. Offline media used includespartnership proposals, leaflets, and merchandises while online media relies on Indonesian-Food.com websites and social networks such as Facebook, Twitter, and Google Plus. Indonesian business-Food.com managed to hook 15 partners with an income of Rp. 2,800,000.00. Break Event Point can be reachedafter gaining 19 partners within 6 months, which equivalent to Rp. 3,654,000.00. Keywords : Indonesian culinary, promotion, Indonesian-Food.com
Co-Authors Erlina Nur Arifani Mulia Ela Syifaurrohmah, Mulia Ela Randy Frans Fela, Randy Frans Rizal Friansyah, Rizal