Jurnal Ilmu Manajemen Profitability
Vol 7, No 2 (2023): AGUSTUS 2023

The Impact of Service Quality and Trust on the Satisfaction of Muzakki at the Amil Zakat Institution Baznas in Makassar City

Samsul Rizal (Universitas Muhammadiyah Makassar)
Buyung Romadhoni (Universitas Muhammadiyah Makassar)
Irwan Abdullah (Universitas Muhammadiyah Makassar)
Hariyati Hariyati (Universitas Muhammadiyah Makassar)



Article Info

Publish Date
31 Aug 2023

Abstract

This research employs a quantitative approach with the objective of assessing the influence of service quality and trust on the satisfaction of Muzakki at the Amil Zakat Institution BAZNAS in Makassar City. The sample for this study was drawn from the BAZNAS office in Makassar City. The data utilized in this research is quantitative in nature, collected through distributed questionnaires that pertain to the focal points of the study. Data collection encompassed the observation and distribution of questionnaires to a sample of 35 respondents. In this study, the data collection process drew upon both primary and secondary data sources. The research instrument implemented for data collection was based on the Likert scale method. The data analysis technique employed is the multiple linear regression test. The results of the data analysis, conducted using statistical calculations via the Statistical Package for the Social Sciences (SPSS) version 22 application, reveal a significant positive relationship between service quality, trust, and satisfaction at the Amil Zakat Institution BAZNAS in Makassar City. This study highlights the pivotal conclusion that service quality and trust hold a substantial positive impact on the satisfaction levels of Muzakki at the Amil Zakat Institution BAZNAS in Makassar City. Notably, the provision of high-quality service significantly contributes to shaping the institution's image, consequently fostering enhanced trust among individuals, leading to a heightened willingness to recommend the services to others.

Copyrights © 2023






Journal Info

Abbrev

profitability

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Profitability: Jurnal Ilmu Manajemen [p-ISSN 2714-6332| dan e-ISSN 2714-6324] yang diterbitkan oleh Program Studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, jurnal ini menerbitkan artikel hasil penelitian dibidang Ilmu Manajemen. Jurnal ini menerbitkan studi penelitian ...