Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol. 1 No. 6 (2023): DESEMBER : Maeswara

Strategi Pemasaran Dan Harga Pada Produk Somethinc

Novi Pujiastuti Ramadhani (Unknown)
Desy Fitriyani (Unknown)
Mohamad Zein Saleh (Unknown)

Article Info

Publish Date
31 Oct 2023

Abstract

This study uses qualitative methodology to analyze how marketing strategies and prices exist on Somethinc products. Literature review is also obtained to be able to process data. The results of this study show that Somethinc products are very racing on social media for how they promote the product and pricing strategies that are carried out in various ways to achieve the desired target. The objectives in this study are: 1) To be able to find out the marketing strategy carried out by Somethinc products. 2) To be able to know how the pricing strategy set by Somethinc product.

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Journal Info
Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Website

Abbrev

Maeswara

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...