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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Sosial dan Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Publikasi Ilmu Manajemen ORGANIZE: Journal of Economics, Management and Finance Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen (JIMBE) Jurnal Kendali Teknik dan Sains Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Ebisnis Manajemen Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Journal of Business Economics and Management
Mohamad Zein Saleh
Unknown Affiliation
Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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Strategi Pemasaran Dan Harga Mobil Honda Dalam Mencapai Kesuksesan Di Indonesia Ghani Abdur Rahman; Advent Chandra; Mohamad Zein Saleh
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1891

Abstract

This research employs a qualitative method to analyze Honda's marketing and pricing strategies in Indonesia, focusing on product innovation, branding, digital marketing, customer experience, and adaptation to government policies and market trends. The findings indicate that Honda successfully captures consumer attention through advanced technology, strong branding, creative campaigns, and collaborations with influencers. Competitive pricing strategies and high-quality after-sales services also contribute to Honda's success in the Indonesian automotive market. The study provides recommendations for Honda to continue innovating in environmentally friendly technology, strengthening digital marketing, enhancing customer experience, and expanding collaborations with strategic partners. Additionally, the development of hybrid and electric vehicles and collaborations with technology companies are deemed essential to maintain competitive advantage in the future. By implementing these recommendations, it is expected that Honda can maintain and improve its position in the Indonesian automotive market.
Membangun Identitas Merek Yang Kuat: Strategi Hyundai Dalam Industri Otomotif Indonesia Agung Wirakusuma; Tombang Daulat Ni Roha Harianja; Mohamad Zein Saleh
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1976

Abstract

This study examines Hyundai's marketing strategies in building a strong brand identity in the Indonesian automotive industry. The automotive industry in Indonesia is highly competitive, requiring companies to establish strong brand identities to gain the largest market share and customer loyalty. Hyundai, as a leading brand in the automotive industry, needs to build a strong brand identity to compete effectively. Strong brand identities can establish emotional connections with consumers, create sustainable brand recognition, and become valuable assets that differentiate Hyundai from competitors. Building a strong brand identity involves various elements such as logos, colors, typography, and even sound. Additionally, content on social media is a powerful tool in this strategy. Relevant, useful, and engaging content can help establish authority in the industry and attract potential customers. However, companies must be cautious not to mimic competitors' brand identities and apply online and offline content inconsistently. Moreover, companies need to ensure that brand identities are built sustainably and align with the values they want to convey. Thus, the background of the title "Building a Strong Brand Identity: Hyundai's Strategy in the Indonesian Automotive Industry" emphasizes the importance of building a strong brand identity in the competitive automotive industry and how Hyundai can apply this strategy in the Indonesian market.
Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia Ceicilia Ceicilia; Dewi Sri; Mohamad Zein Saleh
Jurnal Kendali Teknik dan Sains Vol. 2 No. 3 (2024): Juli : Jurnal Kendali Teknik dan Sains
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jkts-widyakarya.v2i3.3502

Abstract

This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.
Strategi Pemasaran Mobil Konvensional dan Mobil Listrik Di Pasar Indonesia Rayhan Arief Widitya; Fachrizal Satrio Putro Yuwono; Mohamad Zein Saleh
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.1910

Abstract

The purpose of this research is to analyze the marketing strategies of conventional cars and electric cars in the Indonesian market. The research method is a literature study and comparative analysis of the marketing strategies of conventional cars and electric cars in the Indonesian market. The results of this study show significant differences in marketing strategies between the two types of cars. In conventional car marketing, commonly used strategies include television advertisements, promotions from authorized dealers, and participation in automotive exhibitions. On the other hand, electric car marketing tends to use a more environmentally conscious approach, focusing on sustainability and green technology. Strategies include clean energy promotion, participation in green events, and collaboration with environmental organizations. The high price of electric cars and limited charging infrastructure are major obstacles to the marketing of electric cars in Indonesia. However, there are significant opportunities to grow the electric car market through consumer education, improved charging infrastructure, and co-operation with government, industry, and communities.
Strategi Pemasaran Dan Harga Pada Produk Somethinc Novi Pujiastuti Ramadhani; Desy Fitriyani; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.416

Abstract

This study uses qualitative methodology to analyze how marketing strategies and prices exist on Somethinc products. Literature review is also obtained to be able to process data. The results of this study show that Somethinc products are very racing on social media for how they promote the product and pricing strategies that are carried out in various ways to achieve the desired target. The objectives in this study are: 1) To be able to find out the marketing strategy carried out by Somethinc products. 2) To be able to know how the pricing strategy set by Somethinc product.
Persepsi Merek Dan Kualitas Layanan Pelanggan Kentucky Fried Chicken (KFC) Delfi Anggreyani; Indah Chairunnisa; Mohamad Zein Saleh
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.393

Abstract

This research uses qualitative methodology to analyze brand perception and customer service quality at Kentucky Fried Chicken (KFC) restaurants. A literature review was used to obtain data. The results of this study show that KFC's brand image, particularly with regard to the taste and quality of its products, can influence the way customers perceive the restaurant. Customers also value responsiveness and consistency in service quality to have a positive experience. Without using direct interviews, this research provides in-depth insight into the things that influence customer impressions of service quality conditions at Kentucky Fried Chicken (KFC), knowing the effect of brand perception and service quality and on company sustainability on KFC, and this research can be used for marketing plans for the fast food industry and the growth of new companies. The objectives of this study are: to determine the condition of brand perception at Kentucky Fried Chicken (KFC), knowing Kentucky Fried Chicken (KFC).
Strategi Membangun Merek Toyota dalam Menghadapi Tantangan dan peluang di Industri Otomotif. Millen Kaur; Daniel Vieri; Mohamad Zein Saleh
EBISMAN eBisnis Manajemen Vol. 2 No. 2 (2024): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i2.399

Abstract

This study aims to understand the strategies implemented by Toyota in building its brand and how these strategies address challenges and opportunities in the automotive industry. A qualitative approach with a literature review research methodology is employed to explore this phenomenon.The philosophy of postpositivism serves as the philosophical foundation of this study, acknowledging that research is influenced by the researcher's subjective perspective and efforts are made to address biases through rigorous methodological approaches.Through data collection from various relevant literature sources, including journal articles, books, industry reports, and other electronic sources, this study analyzes marketing strategies, product innovations, and adaptations to environmental changes that have been implemented by Toyota.Qualitative data analysis yields a deep understanding of how Toyota builds its brand, responds to market changes, and faces competition in the automotive industry. The findings of this study provide valuable insights for Toyota and other stakeholders in the automotive industry in formulating effective strategies to maintain and enhance their positions in the competitive market.
E-Service Quality in the Gojek Application for Customer Satisfaction Amanda Putri Prasetya; Laura Theodora Loviga; Mohamad Zein Saleh
ORGANIZE: Journal of Economics, Management and Finance Vol. 3 No. 2 (2024): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v3i2.73

Abstract

Technological developments that impact digital transformation in various sectors of the Company. E-Service provision has become an important aspect that affects customer satisfaction in various industries in today's digital era. This study aims to determine how E-Service Quality in the gojek application for customer satisfaction with the results stating that E-Service Quality in the gojek application has various aspects that can increase customer satisfaction such as (tangible, reliability, responsiveness, assurance, and empathy) so that increasing these aspects will cause a sense of satisfaction, pleasure or happiness for consumers. By understanding and optimizing E-Service Quality in gojek applications can increase customer satisfaction and maintain a competitive advantage in today's digital era.
Strategi Peningkatan Kualitas Pelayanan Guna Meningkatkan Loyalitas Pelanggan di Sektor Jasa Transportasi Online Gojek Devyasri Nusa Handayani; Dewi Sri; Danendra Amantha Widhia; Mohamad Zein Saleh
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3726

Abstract

This research aims to analyze a strategy to improve service quality established by PT Gojek Indonesia to increase customer loyalty. By using a qualitative approach, the results of this research show that strategies for improving technology features can improve user experience and strengthen long-term relationships with customers. Apart from that, it can provide sustainable innovation to maintain existing rivals amidst intense competition in the online transportation services sector, namely Gojek. This research provides direction for companies in developing more effective strategies in improving service quality and building customer loyalty.
Dampak dari Pelanggaran Etika Bisnis terhadap Hak Pekerja di PT Alpen Food Industry (AICE) Meylia Adillah; Vidiyana Anggrayni; Azra Nabila; Mohamad Zein Saleh
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2755

Abstract

This study aims to analyze the impact of violations of business ethics on workers' rights at PT Alpen Food Industry, known as a leading ice cream producer in Southeast Asia. The company faces a number of violations, including inadequate working conditions, inadequate wage payments, excessive working hours, and discrimination against female workers. The study uses a qualitative method with a literature review approach, where data is obtained from various articles, reports, and relevant documents. The results of the study indicate that violations of workers' rights, such as violations of leave rights, unsafe working conditions, gender discrimination, and non-compliance with labor laws, have a significant impact on workers' welfare, the company's reputation, and its business sustainability. The novelty of this study lies in the in-depth analysis of the implications of violations of business ethics on the sustainability of companies in the food industry sector, with the implication that internal policy reform, strengthening law enforcement, and consistent application of business ethics are needed to create a safe, fair, and conducive work environment.
Co-Authors Adistria Putri Aditya Narayan Advent Chandra Agung Wirakusuma Agung Wirakususma Alya Adofianti Hermana Amanda Putri Prasetya Andreans Bagaskhara Aurelle Latisha Hardana Awang Rivaldo Azra Nabila Berlian Selvia Ceicilia Ceicilia Chrisly Alyssa Cindy Firstiananda Deka Daffa Dwi Saputra Daffa Quthbir Robani Danendra Amantha Widhia Dania Oktaviani Daniel Vieri Delfi Anggreyani Desy Fitriyani Devyasri Nusa Handayani Dewi Sri Dhafa Herlambang Wisanggeni Elia Cahyani Fachrizal Satrio Putro Yuwono Farhan Gani Fauzan Putra Gani Febriyano Ade Ilham Felicia Tiffani Kojongian Fikri Syahrul Ramadhan Fitria Rahmadhani Ghani Abdur Rahman Ghinaa Putri Adizka Harsya Maulana Fajrin Heykel Revelyn Fahrezy Husein Mizar Pratama Indah Chairunnisa Inka Sabila Juliamida Intan Natalia Ivana Nabila Putri Jessenia Kayla Putri Joshua Valerio Kansa Kamalia Khresna Adityo Fathor Laura Theodora Loviga Lukman Hakim M. Rafi Meylia Adillah Mifthakhul Fauzi Minarso Millen Kaur Muhammad Athilla Ghifary Muhammad Fahmy Mayadi Muhammad Farrel Ardyanto Muhammad Iqbal Revilliano Trisandri Muhammad Raviandra Antares Nabilla Kusuma Dewi Nisifa Prila Anisa Novi Pujiastuti Ramadhani Oktavian Tri Pandowo Pascal Kharua Albari Rama Iqbal Yudhistira Sujana Rayhan Arief Widitya Rizki Mulya Ardana Rizky Jaya Capriyansyah Rizqi Angelika Sumardi Sania Eka Yanti Sayed Haikal Fuad Silmi Aulia Alkautsar Syafna Hanifa Iskandar Tarisa Aulia Ananda Tasya Alivia Putri Tazkiyyah Nururrohmah Tombang Daulat Ni Roha Harianja Ulwan Taqi Laudza Vidiyana Anggrayni Yayu Nova Reva Yoga Aditiya Pratama Yuga Arya Kencana Zidan Maulana