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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Publikasi Ilmu Manajemen ORGANIZE: Journal of Economics, Management and Finance Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen (JIMBE) Jurnal Kendali Teknik dan Sains Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Ebisnis Manajemen Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Journal of Business Economics and Management
Mohamad Zein Saleh
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Pemasaran Dan Harga Mobil Honda Dalam Mencapai Kesuksesan Di Indonesia Ghani Abdur Rahman; Advent Chandra; Mohamad Zein Saleh
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1891

Abstract

This research employs a qualitative method to analyze Honda's marketing and pricing strategies in Indonesia, focusing on product innovation, branding, digital marketing, customer experience, and adaptation to government policies and market trends. The findings indicate that Honda successfully captures consumer attention through advanced technology, strong branding, creative campaigns, and collaborations with influencers. Competitive pricing strategies and high-quality after-sales services also contribute to Honda's success in the Indonesian automotive market. The study provides recommendations for Honda to continue innovating in environmentally friendly technology, strengthening digital marketing, enhancing customer experience, and expanding collaborations with strategic partners. Additionally, the development of hybrid and electric vehicles and collaborations with technology companies are deemed essential to maintain competitive advantage in the future. By implementing these recommendations, it is expected that Honda can maintain and improve its position in the Indonesian automotive market.
Membangun Identitas Merek Yang Kuat: Strategi Hyundai Dalam Industri Otomotif Indonesia Agung Wirakusuma; Tombang Daulat Ni Roha Harianja; Mohamad Zein Saleh
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1976

Abstract

This study examines Hyundai's marketing strategies in building a strong brand identity in the Indonesian automotive industry. The automotive industry in Indonesia is highly competitive, requiring companies to establish strong brand identities to gain the largest market share and customer loyalty. Hyundai, as a leading brand in the automotive industry, needs to build a strong brand identity to compete effectively. Strong brand identities can establish emotional connections with consumers, create sustainable brand recognition, and become valuable assets that differentiate Hyundai from competitors. Building a strong brand identity involves various elements such as logos, colors, typography, and even sound. Additionally, content on social media is a powerful tool in this strategy. Relevant, useful, and engaging content can help establish authority in the industry and attract potential customers. However, companies must be cautious not to mimic competitors' brand identities and apply online and offline content inconsistently. Moreover, companies need to ensure that brand identities are built sustainably and align with the values they want to convey. Thus, the background of the title "Building a Strong Brand Identity: Hyundai's Strategy in the Indonesian Automotive Industry" emphasizes the importance of building a strong brand identity in the competitive automotive industry and how Hyundai can apply this strategy in the Indonesian market.
Peran Public relations dalam Membangun Ekuitas Merek Mobil Listrik Wuling Air EV di Indonesia Ceicilia Ceicilia; Dewi Sri; Mohamad Zein Saleh
Jurnal Kendali Teknik dan Sains Vol. 2 No. 3 (2024): Juli : Jurnal Kendali Teknik dan Sains
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jkts-widyakarya.v2i3.3502

Abstract

This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.
Discount Programs And Special Offers For Consumer Purchasing Decisions Of H&M Products Ghinaa Putri Adizka; Syafna Hanifa Iskandar; Adistria Putri; Mohamad Zein Saleh
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2621

Abstract

H&M (Hennes & Mauritz AB) is one of the leading global retail brands known for its trendy and affordable clothing collections. This research aims to analyze the marketing strategies used by H&M and their impact on the brand's success as a major player in the global clothing industry. In an era of intense competition in the retail industry, discount programs and special offers have become a common strategy used by brands like H&M to attract consumer attention and increase sales. The impact of strategic discounts on consumer behavior and business performance, focusing on the case example of leading retail company H&M. Additionally, this research identifies factors that can influence the success or failure of a strategy, including economic context, perceived value, and customer segmentation. The research method used in this research is a survey via questionnaire given to a sample of H&M consumers in the Bintaro area. The results of this research provide in-depth insight into the role of discounts in the context of the clothing industry and provide guidance for retail companies, especially H&M, in designing effective discount strategies to increase customer satisfaction and financial results.
The Phenomenon Of Interactive Marketing Of "Skintific" Products Through Social Media And Influencers On Gen Z And Gen Y Inka Sabila Juliamida; Andreans Bagaskhara; Mohamad Zein Saleh
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2625

Abstract

This journal aims to explain how interactive marketing through social media and influencers can increase brand awareness, consumer loyalty, and purchase decisions on Skintific generation Z and Y products. Qualitative research methods with a literature approach are used to explain the phenomenon of interactive marketing of Skintific products through social media and influencers in gen z and y with the deepest way of data collection, which shows the importance of depth and detail of these variables. The results showed that interactive marketing through social media and influencers had a positive impact on the purchasing decisions of Generation Z and Y towards Skintific products. This strategy not only increases brand awareness, but also strengthens consumer loyalty, making Skintific products in demand among the younger generation.
Fenomena Iklan Judi Online Pada Platform Digital Generasi Z Di Indonesia Khresna Adityo Fathor; Fauzan Putra Gani; Mohamad Zein Saleh
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2629

Abstract

Advertising is a communication tool intended to promote goods and services. Advertising through digital platforms such as social media and internet users who are often called influencers is a new mechanism for marketing products and services. This new mechanism creates convenience in advertising, including illegal advertising such as online gambling advertisements. The research was conducted based on the increasing phenomenon of online gambling advertising on digital platforms which are often used by generation Z. The method used in this research was literature study and literature review. It is hoped that this research can explain in detail the phenomenon of online gambling advertising on generation Z digital platforms in Indonesia.  
Strategi Pemasaran Mobil Konvensional dan Mobil Listrik Di Pasar Indonesia Rayhan Arief Widitya; Fachrizal Satrio Putro Yuwono; Mohamad Zein Saleh
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.1910

Abstract

The purpose of this research is to analyze the marketing strategies of conventional cars and electric cars in the Indonesian market. The research method is a literature study and comparative analysis of the marketing strategies of conventional cars and electric cars in the Indonesian market. The results of this study show significant differences in marketing strategies between the two types of cars. In conventional car marketing, commonly used strategies include television advertisements, promotions from authorized dealers, and participation in automotive exhibitions. On the other hand, electric car marketing tends to use a more environmentally conscious approach, focusing on sustainability and green technology. Strategies include clean energy promotion, participation in green events, and collaboration with environmental organizations. The high price of electric cars and limited charging infrastructure are major obstacles to the marketing of electric cars in Indonesia. However, there are significant opportunities to grow the electric car market through consumer education, improved charging infrastructure, and co-operation with government, industry, and communities.
Strategi Pemasaran Dan Harga Pada Produk Somethinc Novi Pujiastuti Ramadhani; Desy Fitriyani; Mohamad Zein Saleh
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.416

Abstract

This study uses qualitative methodology to analyze how marketing strategies and prices exist on Somethinc products. Literature review is also obtained to be able to process data. The results of this study show that Somethinc products are very racing on social media for how they promote the product and pricing strategies that are carried out in various ways to achieve the desired target. The objectives in this study are: 1) To be able to find out the marketing strategy carried out by Somethinc products. 2) To be able to know how the pricing strategy set by Somethinc product.
Persepsi Merek Dan Kualitas Layanan Pelanggan Kentucky Fried Chicken (KFC) Delfi Anggreyani; Indah Chairunnisa; Mohamad Zein Saleh
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.393

Abstract

This research uses qualitative methodology to analyze brand perception and customer service quality at Kentucky Fried Chicken (KFC) restaurants. A literature review was used to obtain data. The results of this study show that KFC's brand image, particularly with regard to the taste and quality of its products, can influence the way customers perceive the restaurant. Customers also value responsiveness and consistency in service quality to have a positive experience. Without using direct interviews, this research provides in-depth insight into the things that influence customer impressions of service quality conditions at Kentucky Fried Chicken (KFC), knowing the effect of brand perception and service quality and on company sustainability on KFC, and this research can be used for marketing plans for the fast food industry and the growth of new companies. The objectives of this study are: to determine the condition of brand perception at Kentucky Fried Chicken (KFC), knowing Kentucky Fried Chicken (KFC).
Strategi Membangun Merek Toyota dalam Menghadapi Tantangan dan peluang di Industri Otomotif. Millen Kaur; Daniel Vieri; Mohamad Zein Saleh
Ebisnis Manajemen Vol. 2 No. 2 (2024): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i2.399

Abstract

This study aims to understand the strategies implemented by Toyota in building its brand and how these strategies address challenges and opportunities in the automotive industry. A qualitative approach with a literature review research methodology is employed to explore this phenomenon.The philosophy of postpositivism serves as the philosophical foundation of this study, acknowledging that research is influenced by the researcher's subjective perspective and efforts are made to address biases through rigorous methodological approaches.Through data collection from various relevant literature sources, including journal articles, books, industry reports, and other electronic sources, this study analyzes marketing strategies, product innovations, and adaptations to environmental changes that have been implemented by Toyota.Qualitative data analysis yields a deep understanding of how Toyota builds its brand, responds to market changes, and faces competition in the automotive industry. The findings of this study provide valuable insights for Toyota and other stakeholders in the automotive industry in formulating effective strategies to maintain and enhance their positions in the competitive market.
Co-Authors Adistria Putri Aditya Narayan Advent Chandra Agung Wirakusuma Agung Wirakususma Alya Adofianti Hermana Amanda Putri Prasetya Andreans Bagaskhara Aurelle Latisha Hardana Awang Rivaldo Azra Nabila Berlian Selvia Ceicilia Ceicilia Chrisly Alyssa Cindy Firstiananda Deka Daffa Dwi Saputra Daffa Quthbir Robani Danendra Amantha Widhia Dania Oktaviani Daniel Vieri Delfi Anggreyani Desy Fitriyani Devyasri Nusa Handayani Dewi Sri Dhafa Herlambang Wisanggeni Elia Cahyani Fachrizal Satrio Putro Yuwono Farhan Gani Fauzan Putra Gani Febriyano Ade Ilham Felicia Tiffani Kojongian Fikri Syahrul Ramadhan Fitria Rahmadhani Ghani Abdur Rahman Ghinaa Putri Adizka Harsya Maulana Fajrin Heykel Revelyn Fahrezy Husein Mizar Pratama Indah Chairunnisa Inka Sabila Juliamida Intan Natalia Ivana Nabila Putri Jessenia Kayla Putri Joshua Valerio Kansa Kamalia Khresna Adityo Fathor Laura Theodora Loviga Lukman Hakim M. Rafi Meylia Adillah Mifthakhul Fauzi Minarso Millen Kaur Muhammad Athilla Ghifary Muhammad Fahmy Mayadi Muhammad Farrel Ardyanto Muhammad Iqbal Revilliano Trisandri Muhammad Raviandra Antares Nabilla Kusuma Dewi Nisifa Prila Anisa Novi Pujiastuti Ramadhani Oktavian Tri Pandowo Pascal Kharua Albari Rama Iqbal Yudhistira Sujana Rayhan Arief Widitya Rizki Mulya Ardana Rizky Jaya Capriyansyah Rizqi Angelika Sumardi Sania Eka Yanti Sayed Haikal Fuad Silmi Aulia Alkautsar Syafna Hanifa Iskandar Tarisa Aulia Ananda Tasya Alivia Putri Tazkiyyah Nururrohmah Tombang Daulat Ni Roha Harianja Ulwan Taqi Laudza Vidiyana Anggrayni Yayu Nova Reva Yoga Aditiya Pratama Yuga Arya Kencana Zidan Maulana