Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset

Efisiensi Komunikasi Sosial Dalam Pemasaran Digital Di Pt Perwira Chemical Perkasa

Liza Nurul Anisah (Unknown)
Nur Aini Anisa (Unknown)

Article Info

Publish Date
18 Aug 2023

Abstract

This study aims to describe the effectiveness of social media on digital marketing at PT Perwira Chemical Perkasa. Data collection techniques used are interview techniques, documentation and observation. The data analysis technique used is a qualitative descriptive technique. The results of this study are based on the ratio of the number of sales after the application of social media in digital marketing runs effectively and makes sales increase.

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Journal Info
Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Website

Abbrev

Lokawati

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...