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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Liza Nurul Anisah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Efisiensi Komunikasi Sosial Dalam Pemasaran Digital Di Pt Perwira Chemical Perkasa Liza Nurul Anisah; Nur Aini Anisa
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.145

Abstract

This study aims to describe the effectiveness of social media on digital marketing at PT Perwira Chemical Perkasa. Data collection techniques used are interview techniques, documentation and observation. The data analysis technique used is a qualitative descriptive technique. The results of this study are based on the ratio of the number of sales after the application of social media in digital marketing runs effectively and makes sales increase.
Co-Authors Nur Aini Anisa