Jurnal Peduli : Jurnal Pengabdian Kepada Masyarakat
Vol. 3 No. 1 (2023)

PELATIHAN MANAJEMEN PEMASARAN MELALUI PHOTOROOM PADA UMKM DI DESA BRAJA HARJOSARI, KEC. BRAJA SELEBAH, LAMPUNG TIMUR

Afifah, Pipit (Unknown)
Jatmiko, Edi (Unknown)
Wahid, Moh. Abdur Rahman (Unknown)



Article Info

Publish Date
28 Oct 2023

Abstract

UMKM or micro, small and medium enterprises are the backbone of the Indonesian economy. It was proven in 1998 and 2008 that UMKM were strong in facing the economic crisis and were able to act as a safety valve for the economy during a crisis. Until now, the progress of UMKM has been paralleled by technological developments. Technology is developing very rapidly and is important for human life today. The aim of this Community Service (PKM) program is to provide knowledge and skills regarding marketing management to UMKM in Braja Harjosari Village. The specific target is to provide knowledge and skills to UMKM players in business development through training in improving marketing management through photoroom and can also increase the skills of training participants in the photoroom application. The method used in this service is a participatory method, where devotees and partners both participate from start to finish. The implementation stages start from photoroom supervision, evaluation stage. As a result of this training, MSME players know more about marketing management so they are better prepared to face increasingly fierce competition and can generate higher income. and through this marketing management training, UMKM understand more about promotional media.

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Journal Info

Abbrev

peduli

Publisher

Subject

Environmental Science Law, Crime, Criminology & Criminal Justice

Description

Scope Peduli : Jurnal PkM Pengabdian kepada Masyarakat focuses on publishing articles about the results of community service activities in any form, whether in the form of products or in the form of modules and methods. This journal contains publications from all fields of science, both education, ...