Jurnal Scientia
Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)

MARKETING CONTENT ANALYSIS ON THE TIKTOK APPLICATION PLATFORM (CASE STUDY OF THE TIKTOK ACCOUNT @SOLOCARIFOOD)

Triana Hasty Kusuma (Balekambang Polytechnic, Jepara, Indonesia)
Mar'atus Sholikah (Balekambang Polytechnic, Jepara, Indonesia)



Article Info

Publish Date
31 Jul 2023

Abstract

Analysis of marketing content on the TikTok @Solocarifood account will provide insight into the types of content that are most effective in attracting the attention of a very diverse number of TikTok users. In addition, we will analyze the account's style and approach in conveying their marketing messages, including the use of music, visual effects and interesting narratives. Qualitative research methods are used to understand the marketing content of the TikTok @SolocariFood account and its impact on users. The steps in this study include sample selection, data collection through interviews, observation, and content analysis, data analysis using a thematic or narrative approach, interpretation of results, and preparation of reports. several important discussions that provide in-depth insight into the success of their marketing strategy on the TikTok platform. First, the author's analysis shows that the content marketing account @SolocariFood has succeeded in achieving their marketing goals. In conclusion, content marketing data analysis for the @SolocariFood account on TikTok provides valuable insights for marketers in developing effective and relevant content marketing strategies. The success of content marketing can be seen from the response, interaction, user involvement, and its influence on consumer decisions.

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Journal Info

Abbrev

pendidikan

Publisher

Subject

Education Mathematics

Description

Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, ...