Jurnal Scientia
Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)

THE EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON THE SALE OF FISHERMAN'S CATCH OF COASTAL COMMUNITIES OF SOUTHEAST SULAWESI

Ahsan Qasas (Mandala Waluya University)
Eka Dharma Putra (Mandala Waluya University)
Mirad Mirad (Mandala Waluya University)
Ade Arya Pramana (Mandala Waluya University)
La Ode Keeke (Mandala Waluya University)

Article Info

Publish Date
08 Aug 2023

Abstract

This study aims to determine (1) the effect of digital marketing on the sale of fishermen's catch, (2) the effect of product quality on the sale of product quality on the sale of fishermen's catch, (3) the effect of digital marketing and product quality on the sale of fishermen's catch. The number of samples in this study were 100 respondents. The results of the study show that digital marketing has a very good effect on the sale of fishermen's catches of 0.398. Product quality is proven to have a positive effect of 0.678 on sales,

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Journal Info
Jurnal Scientia
Website

Abbrev

pendidikan

Publisher

SEAN INSTITUTE

Subject

Education Mathematics

Description

Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, ...