Jurnal Scientia
Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)

THE INFLUENCE OF PROMOTION, PRODUCT QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION (CASE STUDY: ALODOKTER APPLICATION SERVICES)

Rizky Herdianto (Magister Manajemen, Universitas Bakrie, Indonesia)
Wahyudi David (Magister Manajemen, Universitas Bakrie, Indonesia)



Article Info

Publish Date
23 Aug 2023

Abstract

Condition the COVID-19 pandemic pushes happening changes high-speed structure well in education as well as the world of health, for reduce potency the spread of Covid-19 of course push Lots activities carried out online included consultation health. Moment This delivering applications content health Lots looked at and in demand by the public teenagers and adults. This study aims to determine the effect of promotion, product, and service quality on customer satisfaction. Study This use approach quantitative with descriptive approach. Study quantitative termed with formal models. The population in study this that is user application Scattered medical doctors whole indonesian. Retrieval technique sample in research this use NonProbability Sampling. Research this use sample which is active individual in do consultation on the application HealthReplies.com in 3 months last. The results of this study stated that promotion influential positive significant to consumer satisfaction, quality product has influential positive significant to consumer satisfaction, quality service influential positive significant to consumer satisfaction. And promotion, quality product and quality service in a manner together influential positive significant to customer satisfaction.

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Journal Info

Abbrev

pendidikan

Publisher

Subject

Education Mathematics

Description

Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, ...