The Product Life Cycle as the Mediating Role of Reverse Logistics on Supply Chain Performance in the Food Industries of East Java

Niza Nurmalasari
Mov Rivqi Amin (Program Studi Manajemen Bisnis Syariah, Fakultas Syariah dan Ekonomi Islam, Universitas Ibrahimy Situbondo)
Farida Tri Hastuti (Program Studi Administrasi Bisnis, Jurusan Administrasi Bisnis, Politeknik Negeri Madiun)
Ina Syarifah (Program Studi Administrasi Bisnis, Jurusan Administrasi Bisnis, Politeknik Negeri Madiun)
Hendrick Hernando (Program Studi Administrasi Bisnis, Jurusan Administrasi Bisnis, Politeknik Negeri Madiun)

Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan
Vol. 7 No. 1 (2023)

The management of product returns, commonly known as reverse logistics (RL), has emerged as a critical concern for organizations in recent times. This is primarily due to the rising volume of returned goods, which has prompted companies to take notice and address the issue, especially in the food industry. The objective of this study is to examine the Impact of Reverse Logistics on the Supply Chain Performance mediated by Product Life Cycles in the food industry in East Java, Indonesia. The methodology employed in this study is explanatory methods and illustrates the interrelationships between variables through hypothesis testing using SPSS 22 and PLS. Furthermore, a method of surveying was implemented to retrieve data from purposeful sampling for 30 respondents from different companies who are proficient and possess reverse logistics. The results indicate that utilizing of supply chain performance indicators or Key Performance Indicators (KPIs) can assist organizations in gauging the effectiveness of their supply chain performance in accomplishing reverse logistics aims concerning expense management and heightened profitability through the contemplation of the product life cycle.